The Google Insights for Search tool is great for comparing keyword terms.

It’s fast and very simple to understand.

For example, while developing a web page for my own business, I was weighing the difference between “web content developer” and “web content development.”

I went to the Google Insights for Search tool and typed in both of those terms.

Instantly, I could see that “web content development” was searched for more often than “web content developer.”

So I optimized the page for that term, which means I included the term in a headline, a few places in the content, and in the title and description tags.

Not to say that the other term wasn’t a good one, too — I will use it as a primary keyword on another page later.

You may have a page and you’re trying to figure out whether to use: “modern bridal gowns” or “contemporary bridal gowns.”

Which one do you think people use most often?

Test it yourself right now!

Go to Google Insights for Search and see which one is searched for the most.

Also note that you can search for more than two terms at a time.

Another big plus is that local companies can refine the search to see which terms are most popular in their particular geographic  area.

There are other options for the tool as well. So do explore.

The Google Insights for Search tool is powerful market research, on the fly, and it’s free! Take advantage of it.

Easy Web Tip #30: Go to Google Insights for Search to quickly compare keywords when building new pages for your website.