Last week , I wrote a tip about video vs. text, which stressed the importance of giving your visitors a choice to either read your content or watch a video about it.

This week I just want to let you know that when you write your copy to go with the video, it doesn’t have to exactly match your video script word-for-word.

In fact, it probably shouldn’t.

Unless you have a studio with a teleprompter, you’ll probably be filming your video while speaking extemporaneously (without a script). You will zig and zag a little with your talk. That’s fine.

But if, for your page copy, you wrote down exactly what you said, it would read poorly. That’s because the written word and speaking are two different onions.

Some phrases that work beautifully on the written page can sound downright corny if spoken. And some phrases that sound just fine when spoken can sound stupid when committed to the page.

With writing, you can “wax poetical” and linger with your adjectives a bit more. So take advantage of that.

Yes, one should write conversationally, but that doesn’t mean it will always translate well to an actual speech.

Easy Web Tip #133: When writing the copy to go with your video script, don’t worry about writing it word for word. Feel free to expand on it and even “wax poetical.”