Sometimes when I take on a new client who has a lot of pages already written on his website and they aren’t bad, I wonder how I am going to

I was at a business gathering listening to a web developer describe his services. He waxed eloquently about how he could build this and he could build that, and then

The words, or written content, on websites are often overlooked and undervalued by business owners in both the services and retail world. Owners hire a web development firm to design their

This recently happened to one of my clients: A prospect came into my client’s business because of what he had read on their website. He said, “I like you guys.”

A couple of weeks ago, I received a phone call from someone who wanted to engage my services. I asked him why he phoned me and he said, “When I

As a solo-professional, I used to get intimidated by big marketing firms with research departments who had the resources to “test” all their marketing efforts. Gradually, I got over it

I like to encourage my local clients to show their personalities on their About Us page. I tell them to share some personal information, be real. It helps visitors to