Better Web Content. Better Web Sales.

(559) 309-2940

kathy@andesandassociates.com

Web Writing Projects and Circling Your Prey

I’ve often been fascinated that when I throw a toy into the pool, my dog — though an avid swimmer — will circle and circle the pool endlessly before jumping in.

Dog Swimming

What is he worried about?

It must be something instinctive. I suspect it has to do with hunting prey. An animal considering a kill has to be wary. Should he attack this thing? Is it too big? Will it hurt him? 

All sorts of things can go wrong.

When considering a new web writing project, I find that I also “circle my prey.” I avoid starting it. 

Is this “thing” something I should do? Is it too big for my capabilities? Will I get hurt? Will I look stupid? Will my grandchildren despise me?

My mind goes wild.

Eventually, I just tell myself to suck it up and I start. My dog does the same thing. For whatever reason, after circling the pool dozens of times, he suddenly jumps in the pool and retrieves his toy.

The question remaining is “Was the circling worth it?” Did it do me, or the dog, any good?

I don’t know about the dog, but for me it’s a hard call. My first instinct is to say it was a waste of time and I should have just started right away. But the circling your “prey” is so instinctive, maybe it’s doing something inside our brains that preps us to attack that web writing project in just the right way.

What do you think? Is circling your prey worth the trouble?

Easy Furniture Web Tip #279: It’s natural to procrastinate before tackling a web writing project; it may even be helpful.

Let's Keep in Touch!

Sign up for my Easy Web Tips newsletter and I’ll send you two of my hottest web checklists for free!

“I read a lot of newsletters and most are work just to get through. Yours is an enjoyable, informative breeze.” – Michael Katz, Blue Penguin Development

schedule a free strategy call

Want to learn more? Let’s chat for 15 minutes.