Generally, I write about items website owners should be aware of and concerned about. Today, I’m going to tell you a few things regarding your website you don’t need to worry about.

These are just off the top of my head. I’m sure there are more, which I will collect and share with you at a later date. Here we go …

• Owners think they have to constantly change their content for search engine optimization purposes. A good page is a good page. Unless it has dated content, leave it alone; it won’t hurt your search rankings.

• Images don’t have to be professionally done. While I always advise getting professional images when possible, if your budget doesn’t allow it, images taken with your cell phone are just fine.

• The same goes for videos. Yes, I much prefer a professional video, and they aren’t all that expensive these days. But, again, if your budget doesn’t allow it, videos taken with your cell phone are also fine and the lack of polish may give them a feel of genuineness that appeals to your customer.

• Some folks worry about putting too much text on their pages. They think words “bore” the visitor. You should have enough text to deliver your message, stress the benefits of your offerings, and with the keyword phrases your prospect might use to find your store. If it’s more text than you’re used to, that’s fine. Just break it up into shorter paragraphs with subheads. Your visitor can scan the page for the information he or she desires.

• Perfection in grammar and spelling. While I’m personally a nut for precision, anyone can make a mistake. It’s a horrible feeling to look at a brochure that has an error after printing 25,000 copies. I’ve been there. But with a website, you see the error, you or your developer logs into your site, and the error is corrected! So strive to be accurate, but don’t sweat it.

• Perfection in designing the site. Again I recommend a well-designed site from the get-go. But I’ve worked with platforms that were pretty messed up and have been able to get them looking sharp without a whole website redesign. So if your budget is limited just do the best you can for now and improve later.

The point of all these notes is to encourage you to get things done. Don’t let misconceptions slow you down from improving your website.

Easy Web Tip 212: The best way to improve your website is to relax, don’t worry, and just do it.