For retailers who sell pretty things, it’s easy to think you just need great images of your products on your website.

I do agree that for items like furniture, decor, and  flooring, images do have a pride of place in a company’s marketing efforts.

That doesn’t mean your company’s text should be neglected.

Your pictures attract.

Your words — or rather the sound of your words — closes the deal.

Here’s a funny video that illustrates the importance of sound.

The young woman in this video certainly has the looks to capture male attention and she may have been speaking the right words (I dunno), but the sound of those words certainly killed any and all potential relationship opportunities.

Believe it or not, the wrong words on your website can emit an ugly sound in the reader’s brain. It may not be as drastic as the video, but when selling products, you want to ensure everything on your site works to drive the sale.

So how do you improve the sound of the text on your website?

• Do you tend to state the “facts and just the facts, ma’am”?
• Are you using cliches or overused phrases?
• Are you making the same claims as everyone else without demonstrating how your company and products actually are different?
• Do you have text strung together in long incomprehensible messess?
• Do you show your passion and love for helping customers get the item of their dreams?

Easy Web Tip 311: Strive to prettify the sound of your website with copy that’s friendly, well-written, and avoids cliches.