I’ve noticed that many new websites have really tall banners. I find them very appealing, especially for showing off products. But they do take up a lot of screen real estate.
Ideally, your banner should be on all your interior pages as well as your home page. Folks enter your site on various pages, not just your home page. So the banner lets visitors know who you are and brands the image you want your company to convey.
Yet, that’s not always practical as a tall banner takes up so much space. You need room on your interior pages for other sales matter. In those cases, only having the tall banner on your home page makes sense.
So if you don’t use your tall website banner on every page, I suggest you one of two options …
- Have a shorter banner with your logo and contact information on all interior pages.
- Have your logo and contact information on the background of your website.
But wait, I don’t really recommend that last one anymore if you have a new website. If you are up-to-date, you should have a “responsive” website, in which case that second option wouldn’t work. The background content might not show up on a mobile device.
Next tip, I’ll discuss responsive websites.
Easy Web Tip # 179: If you have a tall website banner only on your home page, construct a smaller one for your interior pages.
