Just How Many Words Should Go on a Web Page?

There is a lot of confusion about just how many words should go on a web page.

Some businesses want to put hardly any words on a page, and others want to load up a page with keywords and information.

The answer is twofold:

How many words on a web page.

For search purposes, Google recommends 250-300 words per page. That’s enough text for Google to discern what the page is about and index it properly.

The second answer is to put in as many words as it takes to convert the visitor to taking the next step — whether it be placing an order, picking up the phone, signing up for a newsletter, or simply clicking to another page.

For some pages that may mean 250 words and for others it may mean 2500 or more!

Easy Web Tip #26: On each web page, try to use a minimum of 250 words for search engine purposes, and then feel free to use as many words as necessary to get your visitor to take the next step.

Let's Keep in Touch!

Sign up for my Easy Web Tips newsletter and I’ll send you two of my hottest web checklists for free!

“I read a lot of newsletters and most are work just to get through. Yours is an enjoyable, informative breeze.” – Michael Katz, Blue Penguin Development

schedule a free strategy call

Want to learn more? Let’s chat for 15 minutes.

Privacy Overview

This website uses cookies and some 3rd party tracking services so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

3rd Party Cookies

This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.

Keeping this cookie enabled helps us to improve our website.