When I get an e-newsletter from someone and it immediately asks me to click on a link to read the article, I am highly annoyed.
The click often goes instantaneously to the information, so you may ask what’s the big deal about one lousy click?
We’re all busy. When I get around to reading an email newsletter I’m ready-to-read. But only for a moment. I want to find out if the content is worth reading and then move on with my day.
When someone tells me to click … often, I don’t bother.
Then there’s the fake-out.
That’s where a good chunk of the content is in the email, but to finish it I need to click to where it’s parked on a website.
That used to be a standard blogging practice but it seems to be fading away. Thankfully.
While there is some search value in driving traffic to your website, I don’t think the value is high enough to risk the annoyance of your reader.
These days so many other things are driving your search visibility than just clicks to your website.
I recommend giving your readers the whole message in the email itself.
If you want to get folks to go to your website, go ahead and include other enticing links. That’s just fine.
Easy Web Tip 371: Eliminate the click-to-read link in email newsletters.
