Even though my work is 99% website projects, I’m under no illusions that your website is of the first importance for your retail business.
There are several things that precede the importance of your website:
- A physical store well merchandised.
- A good name or reputation.
- Knowledgeable, friendly staff.
- Good signage.
- Great location.
Once all those things are in place, your attention should turn to having a website that communicates the precise same values as the above. Your website should …
- Include content that is well merchandised — laid out logically, attractively, and user friendly.
- Demonstrate your good name through testimonials and/or reviews.
- Have a knowledgeable and friendly “voice” in the written content.
- Attractive “signage” via your graphics.
- Great location. Is your content optimized for search engines so that you are easily found on a Google search?
Easy Web Tip 204: A great website mirrors the positive assets of your retail store.
