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# Andes and Associates

Better Web Content. Better Web Sales.

## Sitemaps

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## Posts

- [Easy Web Tips](https://andesandassociates.com/web-tips/) - Web content developer shares her easy web tips on SEO copywriting, social media, web marketing, e-newsletters, web design, usability, and ...
- [Build Your Voice with Authoritative YouTube Videos](https://andesandassociates.com/build-your-voice-with-authoritative-youtube-videos/) - Begin by creating some videos on cleaning stains on upholstery or cleaning hard surfaces. Use your most amiable sales staffer as the hero for your …
- [Google Says, “HTTPS Everywhere.” Does Your Website Need It?](https://andesandassociates.com/google-says-https-everywhere-does-your-website-need-it/) - Google says they’re giving websites with the https protocol higher rankings. Do you really need to change because of this announcement …
- [Email Marketing is Still a Must and It’s Easy](https://andesandassociates.com/email-marketing-is-still-a-must-and-its-easy/) - Always use an email marketing company for your email blasts. Don’t send emails out from your in-house computer network. Here’s why …
- [Check Your Rankings on AI Chatbots](https://andesandassociates.com/check-your-rankings-on-ai-chatbots/) - When I check my client’s Google search results,I also check their chatbot results. If they’re doing well in Google, they do well in ChatGPT. But not …
- [It’s Spring! Time to Take that Pix!](https://andesandassociates.com/its-spring-time-to-take-that-pix/) - #post_excerptWhen you need a picture of the exterior of your furniture store for your website, spring is the best time to take those pictures. Especially after a rainy day, when …
- [My AI Writing Confession](https://andesandassociates.com/my-ai-writing-confession/) - Don’t let a good piece of AI writing stop you from trying to do better. You probably can. Here’s how I learned for myself …
- [YELP. The New Google. Locally.](https://andesandassociates.com/yelp-the-new-google-locally/) - Many local shoppers use Yelp before Google. Make sure your Yelp profile is claimed, stocked with images, and written well. This is important as …
- [Use Alt Tags on Social Media](https://andesandassociates.com/use-alt-tags-on-social-media/) - Alt tags are not just for websites. They can and should be used on social media posts. This is something I, myself, neglected until my recent meeting with …
- [Blind Folks Buy Online. Can They Buy from Your Website?](https://andesandassociates.com/blind-folks-buy-online-can-they-buy-from-your-website/) - A person with limited vision will evaluate your website for accessibility. There are up to 72 items to check, and while no website can achieve perfection …
- [Moving Your Website? Do It Carefully.](https://andesandassociates.com/moving-your-website-do-it-carefully/) - When moving your website to a new platform, make sure someone with institutional knowledge assists in the effort. I’ve seen too many problems when …
- [Light Up Your Customers With Your E-Newsletters](https://andesandassociates.com/light-up-your-customers-with-your-e-newsletters/) - Brick-and-mortar retailers are often tempted to only send out e-newsletters with pictures of items on sale. They want to cut-to-the-chase. The problem is …
- [What if the Christmas Story is True?](https://andesandassociates.com/what-if-the-christmas-story-is-true/) - If the Christmas story is true, God crashed into human history. Oh, he had participated in history before, many times. But this event was ...
- [An Easy, Better, and Smarter Way to Get Google Reviews](https://andesandassociates.com/an-easy-better-and-smarter-way-to-get-google-reviews/) - Many sellers hire a company to solicit reviews. That’s okay, but customers don’t like being harangued for reviews by automatic requests. Here’s a better way …
- [How to Get Cool Word Clouds for Your Website](https://andesandassociates.com/how-to-get-cool-word-clouds-for-your-website/) - No matter how great your website looks, if you’re not updating it with fresh new content, you’ll lose to those who do. Here’s why. Search engines demote …
- [Capture Testimonials the Easy Way](https://andesandassociates.com/capture-testimonials-the-easy-way/) - When you see how easy it can be to capture a testimonial, it’s a almost a sin not to grab it. When someone writes or tells you something nice, just ask …
- [Goodbye to Click-to-Read Email Links](https://andesandassociates.com/goodbye-to-click-to-read-email-links/) - When I get around to reading an email newsletter I’m ready-to-read. But only for a moment. When someone tells me to click-to-read, I often don’t bother …
- [Forwarding Your Deleted Web Page’s Address](https://andesandassociates.com/forwarding-your-deleted-web-pages-address/) - It’s important to forward that old web address to an active page. It’s best if the page is something with similar information as the deleted page. Here’s more …
- [The Dangerous? Seduction of AI Writing Tools](https://andesandassociates.com/the-dangerous-seduction-of-ai-writing-tools/) - The AI writing tool is seductive. How are we supposed to resist? I’m not sure.This is scary stuff. Maybe even dangerous in ways we don’t know yet. I hereby resolve …
- [Affordable Local Advertising on Social Media](https://andesandassociates.com/affordable-local-advertising-on-social-media/) - When a client asks me about whether to do Google Ads or Facebook ads, if it makes sense for the target market, I always recommend first trying …
- [Who-Cares-Marketing](https://andesandassociates.com/who-cares-marketing/) - Even though most of you, my readers, are not solo professionals, this who-cares concept might be helpful to your business. Yes, I know, companies have more …
- [Does Your Website Need Spring Cleaning?](https://andesandassociates.com/website-spring-cleaning/) - I took a peek at my website found my testimonial page had a testimonial that repeated. Oops. Then I found pages and pages of old blog posts with …
- [Give AI Something to Write About](https://andesandassociates.com/give-ai-something-to-write-about/) - Develop your website and other online platforms well, so AI has good resources to answer queries. Here’s what I found with my clients …
- [The Night I Ditched Steve Perry](https://andesandassociates.com/the-night-i-ditched-steve-perry/) - I turned to look at Steve and was astonished to see him taking a swan dive into the crowd, toward the band. I’m not kidding when I say it was a …
- [Grabbing Attention is Getting Harder. Try Staying Human.](https://andesandassociates.com/grabbing-attention-is-getting-harder-try-staying-human/) - Warm, inviting, and sincere messages still capture our attention. After all, we’re still human. At least for now …
- [Why You Should Help A Reporter Out. And Yourself!](https://andesandassociates.com/why-you-should-help-a-reporter-out-and-yourself/) - Go to HARO.com to get quotes into impressive publications and other media. Everyday, you'll get alerts that ...
- [Hate Twitter and Facebook? Get Over It.](https://andesandassociates.com/hate-twitter-and-facebook-get-over-it/) - Matt Cutts of Google also emphasized the importance of social media when he said this past December, “We use Twitter and Facebook links in ranking …
- [Was It Human? Or Was It AI?](https://andesandassociates.com/was-it-human-or-was-it-ai/) - We have all had those times when we knew something wasn’t right. That’s the feeling I get when I run into text written with AI. A new competitor came to …
- [So What Is DPI Anyway And Why Should You Care?](https://andesandassociates.com/so-what-is-dpi-anyway-and-why-should-you-care/) - If you need an image for print, 300 DPI is fine for most uses. Web images need a lower DPI so that web pages load faster. Use ...
- [Use Hidden Talents in Your Marketing](https://andesandassociates.com/use-hidden-talents-in-your-marketing/) - I can type 537-381-921-640 super fast, without looking. It’s a hidden talent. No one knows I have it. No one. It’s not the kind of thing you talk about.
- [Flying Digital Marketing Drunk](https://andesandassociates.com/flying-digital-marketing-drunk/) - Sometimes I feel that way in this crazy brave new digital world of Internet, social media, AI marketing. It feels like we’re all inebriated and don’t know …
- [Ghost Analytics Wreckers](https://andesandassociates.com/1966-2/) - These phony visits are annoying. It makes you look like you have more traffic than you actually have by spiking the number of visits. At the same time, it makes …
- [More About Search Rankings. The More Things Change, the More They Don’t](https://andesandassociates.com/more-about-search-rankings/) - Google’s best practices are still working and that includes voice and AI searches. I know this because I tested several of my clients’ websites and here’s what I found …
- [Merchandising Your Website With Better Web Content](https://andesandassociates.com/merchandising-your-website-with-better-web-content/) - Both your retail store and your website can benefit from professional merchandising …
- [Online Marketing Essentials for Local Businesses](https://andesandassociates.com/online-marketing-essentials/) - I was speaking with a friend, who had no clue how to market his new business. I gave him my advice based on my experience with local clients, who often …
- [Is Your Website Cluttered? Maybe. Maybe not.](https://andesandassociates.com/is-your-website-cluttered-maybe-maybe-not/) - Sometimes folks worry their websites are “too cluttered” just because they have lots of pages. But websites are another banana. Here’s why …
- [The Importance of Psychological Safety for Online Marketing](https://andesandassociates.com/the-importance-of-psychological-safety-for-online-marketing/) - Moneymaking ideas for your online marketing, can come from anyone in your company. Just help staffers feel psychologically safe and you’ll get golden …
- [When writing … hang in there](https://andesandassociates.com/when-writing-hang-in-there/) - I developed a first draft. It felt “almost done” but I walked away from it for a day. When I came back the next day and looked at it, well, it was okaaay, but …
- [On Using AI Writers a.k.a. ChatGPT](https://andesandassociates.com/on-using-ai-writers-a-k-a-chatgpt/) - I use AI when I have a project where I don’t know the topic at all. AI saves research time and comes in handy when the well runs dry. But there’s a hitch …
- [Put a Human Writer in Charge of Your AI](https://andesandassociates.com/put-a-human-writer-in-charge-of-your-ai/) - Go ahead and use AI writers, they can be helpful. But they have their downsides. Make sure a human writer is in charge. Here’s why …
- [Stay the Course with SEO](https://andesandassociates.com/stay-the-course-with-seo/) - After a few scary missives, I read a checklist of things website owners should do to ensure their rankings stay strong. Guess what? The recommendations are …
- [Can Your Readers Share Your Content? Easily?](https://andesandassociates.com/can-your-readers-share-your-content-easily/) - No share content tools were on the page I wanted to share. That meant I would have to copy and paste the web address into my various social media accounts manually …
- [An Easy Proofreading Tip: Use Text-To-Talk](https://andesandassociates.com/an-easy-proofreading-tip-use-text-to-talk/) - Recently, I’ve discovered that using the “text to speech” function on my computer helps me to listen better to my drafts. On my iMac, all I have to do is ...
- [Wicked Proof Your Content](https://andesandassociates.com/wicked-proof-your-content/) - Back in the 17th century, two men, published a Bible, which was to become known as the “Wicked Bible.” This edition omitted one teeny, tiny, three-letter word …
- [Make Your Text ETU](https://andesandassociates.com/make-your-text-etu/) - Often we get so used to acronyms, we forget our customers may not know what they mean. If you write RTA in your product description, your shopper won’t know …
- [Securing Your Platforms with Two-Factor Authentication](https://andesandassociates.com/securing-your-platforms-with-two-factor-authentication/) - I was whining about it to a young cyber-security friend, who displayed no sympathy. “If it’s a hassle for you, it’s a hassle for the hacker.” He also said …
- [Avoiding the Headache of Group Staff Images](https://andesandassociates.com/avoiding-the-headache-of-group-staff-images/) - Pictures of actual staffers personalizes your website and helps customers connect with your store. That’s a good thing. But over the years, I’ve noticed …
- [Favicons Can Help Close the Sale](https://andesandassociates.com/favicons-can-help-close-the-sale/) - When designing your favicon, keep in mind you want folks to be able to quickly and easily identify your company. That way if they’ve wandered off elsewhere, they …
- [The See-Touch Advantages of Your Brick and Mortar Store](https://andesandassociates.com/the-see-touch-advantages-of-your-brick-and-mortar-store/) - Since seeing and touching product is a big reason why folks shop in a brick and mortar store, why not take advantage of that in your on-and-offline marketing materials?
- [Responsive Web Sites. See How the Pages Reassemble](https://andesandassociates.com/responsive-web-sites-see-how-the-pages-reassemble/) - A responsive web site is one that responds to the device that’s using it. It rearranges the content of your web page to fit the device. Examples here …
- [Ad Testing: Allstate Didn’t Test Mayhem](https://andesandassociates.com/ad-testing-allstate-didnt-test-mayhem/) - Allstate’s “Mayhem” example proves that ad testing is not necessary for successful advertising campaigns. You should rely on your own gut instincts about …
- [Video vs. Text: Which Is better?](https://andesandassociates.com/video-vs-text-which-is-better/) - I know that objective testing is best and often yields information contrary to what is anticipated. But for smaller businesses — who can’t afford ...
- [Improve Storefront Websites with Custom Content](https://andesandassociates.com/storefront-websites-improve-with-custom-content-development/) - You might move the needle and get better results in terms of web traffic and sales, if you rewrite key pages on your website thereby eliminating the …
- [Messing with Your Canned SEO. It’s okay.](https://andesandassociates.com/messing-with-your-canned-seo-its-okay/) - Feel free to mess around with the canned SEO verbiage in your storefront-generated title tags and don't forget ...
- [Favicons Are in Google Search Results](https://andesandassociates.com/favicons-are-in-google-search-results/) - There’s an icon called a favicon that’s helpful to website users. They appear in your browser window. Now favicons are also showing up in …
- [“Since …” is Better than “Over …”](https://andesandassociates.com/since-is-better-than-over/) - This was getting to be a problem. Then, I had a brilliant idea. Why not just write “We’ve been in business since 1995.” It was a duh moment for me. By using a “since” you …
- [Should You Fake Google Reviews? ](https://andesandassociates.com/should-you-fake-google-reviews/) - Faking reviews and testimonials is lying. It’s wrong to lie. If you think you need to lie for your business, you might want to …
- [Everything Helps with Local SEO](https://andesandassociates.com/everything-helps-with-local-seo/) - After working with web content and local SEO (search engine optimization) for over 15 years, I have come to a very unscientific, un-data-driven conclusion …
- [Or Use Facebook’s Debugger](https://andesandassociates.com/or-use-facebooks-debugger/) - Maybe you had a certain picture on your website and you changed it. Then you posted that page to Facebook, but the post shows the old image. Use the debugger tool …
- [Use Dedicated Credit Cards for Digital Advertising](https://andesandassociates.com/use-dedicated-credit-cards-for-digital-advertising/) - Use separate, dedicated credit cards for your digital advertising so you have some additional control over your account.
- [AI. ChatGPT. OMG!](https://andesandassociates.com/ai-chatgpt-omg/) - For good or bad ChatGPT and other AI writers are here to stay and we all will adapt. Go ahead and begin playing with the tool to get familiar with it. Heads up
- [Using Distinct Social Images](https://andesandassociates.com/using-distinct-social-images/) - For the past few years, I have been careful to post both web page images and social images in the editors. Usually, the platform requests specific …
- [Timing Email Newsletters](https://andesandassociates.com/timing-email-newsletters/) - When this one dropped in my inbox and I read it, I thought, “That sooooo makes sense.” Without further ado, here it is in it’s glorious entirety …
- [Always Be Thinking Easy](https://andesandassociates.com/always-be-thinking-easy/) - I know you wouldn’t make this mistake with your online marketing. But it is a reminder to always be thinking of the person on the other side of an online marketing pitch.
- [Not Getting Sign Ups to Your Newsletter? Maybe …](https://andesandassociates.com/not-getting-sign-ups-to-your-newsletter-maybe/) - I knew instinctively something was wrong, but I didn’t want to deal with it. So I thought, “Folks are probably sick of newsletters and just aren’t signing up anymore.” So …
- [Customer Service? Redecorate Your Website.](https://andesandassociates.com/customer-service-redecorate-your-website/) - I love the idea of adding something seasonal to websites. I once saw a site that had snow falling in the header around Christmas time. I loved it.
- [Shortening Navigation Titles](https://andesandassociates.com/shortening-navigation-titles/) - Recently, one of my clients complimented me on how I had made his website sound more youthful with an item in the menu called Brags. Actually, I wasn’t …
- [<strong>Easy Social Posts</strong>](https://andesandassociates.com/easy-social-posts/) - An easy way to generate regular content for your Facebook page is to martial the content on your website. For example, you have a page on your site entitled …
- [Why Still Bother with SEO](https://andesandassociates.com/why-still-bother-with-seo/) - Why bother with SEO at all? Two reasons. When you show up organically your listing is more trusted than the paid ads. The next and best reason is …
- [On Optimizing for Voice Search](https://andesandassociates.com/on-optimizing-for-voice-search/) - If you’re optimizing well for regular local search, you won’t need to worry about optimizing for voice search. Here’s why …
- [When Something Must Be Done about an Old Web Page](https://andesandassociates.com/when-something-must-be-done-about-an-old-web-page/) - In a prior tip I wrote about thinking hard before removing an old web page. Often these pages are performing well enough to keep them. However, sometimes something really must be done about an old website page. In that case, I recommend … If possible, simply revise the page to update the information.If you must
- [Know Your Website’s Login Information](https://andesandassociates.com/know-your-websites-login-information/) - Many owners have no clue how to access their sites. The web developer may have moved to Nepal or the nephew who built the site, nice as he is …
- [On Removing Pages from Your Website](https://andesandassociates.com/on-removing-pages-from-your-website/) - A given web page may not get the bulk of site visits, but it may be getting many that otherwise would have gotten away. So search the data for clues as to …
- [Click-to-Phone Linking Makes it Easier for Customers to Contact You](https://andesandassociates.com/click-to-phone-linking-makes-it-easier-for-customers-to-contact-you/) - I want to encourage you to make your phone number a link. That’s so folks can click the number and make a call right from their own phone. You can see …
- [Phone Number Still Valuable on Websites](https://andesandassociates.com/phone-number-still-valuable-on-websites/) - I asked him why he didn’t have his phone number on his site, he said he had read an article about the pros and cons and it made sense. I didn’t ask but …
- [New Site. Pretty Good. Underwhelming Tags.](https://andesandassociates.com/new-site-pretty-good-underwhelming-tags/) - A brand new web site looks pretty darn good. But a peek under-the-hood reveals the developer neglected to …
- [Staff Bio Pages Punch Up Your Website](https://andesandassociates.com/staff-bio-pages-punch-up-your-website/) - Create individual bio pages for your talented staffers and then optimize them for better search results.
- [Keep Holidays Updated on Your Platforms](https://andesandassociates.com/keep-holidays-updated-on-your-platforms/) - A client of mine got a bad review for being a good guy to his employees. He had the nerve to give extra day off to his employees over the holidays. The problem was …
- [Link Your Signup Text and Other CTAs](https://andesandassociates.com/link-your-signup-text-and-other-ctas/) - Whether it’s a sign-up, order now, or any other call-to-action text on your site, double and triple check to make sure you link the text.
- [Capitalize Your Website’s Menu Items](https://andesandassociates.com/capitalize-your-websites-menu-items/) - I often find that when I am assisting on a website, one of the first things I do is take the menu items and capitalize them. The reason is simple. Capitalized ...
- [The Incessant Drumbeat of Branding](https://andesandassociates.com/the-incessant-drumbeat-of-branding/) - It’s good to have a professional, consistent look with your marketing, but you don’t have to overthink your branding. Peter Bowerman says ...
- [Google Business Profile Posts Are Sticking Longer](https://andesandassociates.com/google-business-profile-posts-are-sticking-longer/) - I don’t know how long this new policy will last, but you may as well take advantage of it while you can because Google My Business posts help ...
- [Taking Care of Business](https://andesandassociates.com/easy-web-tip-317/) - Sometimes a company’s website can disappear from the Internet. There can be techy reasons for this happening but a common reason is lack of payment ...
- [No Brainer Social Media Posting](https://andesandassociates.com/no-brainer-social-media-posting/) - Another easy way to get a post is when you create a new web page or refresh an old one. Once the new page is completed, you can post its web address to ...
- [Help Your Customers When They Want to Go Home](https://andesandassociates.com/help-your-customers-when-they-want-to-go-home/) - The goal of a business website is to provide as seamless, smooth, and pleasant an experience as possible. When there is no Home menu item, it ...
- [Local SEO Tip](https://andesandassociates.com/local-seo-tip/) - When pairing a keyword phrase with a locality, you don’t have to worry about periods. This gives you some interesting options for pairing your ...
- [When Those SEO Types Send You an Email](https://andesandassociates.com/when-those-seo-types-send-you-an-email/) - When you get emails from SEO companies, sometimes they’ll give you information you can use.
- [Can’t we just write the tags?](https://andesandassociates.com/cant-we-just-write-the-tags/) - Writing title and description tags is critical for local search results, but it’s not everything. If the tags don’t match up with what’s on the page, then ...
- [The Sound of the Words on Your Website](https://andesandassociates.com/the-sound-of-the-words-on-your-website/) - Strive to prettify the sound of your website with copy that’s friendly, well-written, and avoids cliches. Here's how ...
- [Know the Features. Tout the Benefits.](https://andesandassociates.com/know-the-features-tout-the-benefits/) - Find the interesting things to talk about. Usually, they are the benefits not the features. Yeah, yeah, I know you’ve heard it before. But it’s always good to
- [The Heart and Gold of Your Digital Marketing](https://andesandassociates.com/the-heart-and-gold-of-your-digital-marketing/) - With all the various digital marketing platforms, sometimes owners neglect their websites. But your website remains the heart and gold of ...
- [Turning New Content into a Workhorse for SEO and More](https://andesandassociates.com/turning-new-content-into-a-workhorse/) - New content in the form of a well-written helpful web article can really be a workhorse for SEO and other matters to help your business ...
- [Follow the Golden Rule and Write Heartfelt Web Pages](https://andesandassociates.com/follow-the-golden-rule-and-write-heartfelt-web-pages/) - Think about how you first described your “true love” to your best friend. Get as close as you can to that good feeling as you can when writing about the product or service you are ...
- [No Need to Avoid Negative Keywords in SEO](https://andesandassociates.com/no-need-to-avoid-negative-keywords-in-seo/) - Site owners sometimes think they need to avoid ranking for a phrase that’s a “negative keyword phrase” in their Google Ads campaigns. For example ...
- [Quick Grammar Lookup](https://andesandassociates.com/quick-grammar-lookup/) - When I run up against a problem with grammar, I simply do an Internet search. For example, here is a search for “everyone vs. every one” and ...
- [Yours, Theirs, Its](https://andesandassociates.com/yours-theirs-its/) - Yours, theirs, its are common words people often misuse when writing web copy. I recommend checking your copy by ...
- [For Smoother Text De-That Your Web Copy](https://andesandassociates.com/for-smoother-text-de-that-your-web-copy/) - One of the items on my checklist is to “de-that” the copy. That involves simply doing a search for “that” and seeing if each that is necessary. Here is ...
- [You Not We](https://andesandassociates.com/you-not-we/) - The second person voice is the longstanding, proven gold standard for marketing copy. So review all your web content to see if you need to revise ...
- [Google Rewards Bad SEO. Sometimes.](https://andesandassociates.com/google-rewards-bad-seo-sometimes/) - Why does Google reward bad SEO, when DuckDuckGo, Yahoo, and Bing do not? Here’s what I found when I searched for ...
- [Adapt and Overcome](https://andesandassociates.com/adapt-and-overcome/) - Last year was a tough year for most retail stores. As a service provider, it’s been tough for me, too. Many clients paused or stopped their work. As I reflect on 2020, I think back to 2008 when we were in the Great Recession. I learned a lot then from the clients who stuck with
- [Overdue Website Checkup](https://andesandassociates.com/overdue-website-checkup/) - If it’s been a year or two or three since you even looked at your website, maybe it’s time for a checkup and re-evaluation. Is your site looking ...
- [Tending to Stalled Lockdown Web Marketing Projects.](https://andesandassociates.com/tending-to-stalled-lockdown-web-marketing-projects/) - Things have been tough, really tough. Maybe early in the lockdown, you were thinking about kicking up some aspect of your online marketing, like ...
- [Unplug and Replug All Your Devices Weekly](https://andesandassociates.com/unplug-and-replug-all-your-devices-weekly/) - This tip is for home computer devices. It might work in the office, but I would check with your tech person first. I work from home. Even before Covid, I worked from home. Every two or three months, my computer Internet would go down. Of course, it always happened when I was in the midst
- [Animated Logos On Websites? Not!](https://andesandassociates.com/animated-logos-on-websites-not/) - Animated logos, like the animated graphics of earlier years, distract the reader from where we want visitors to focus. Here is where they are useful ...
- [Design or Usability. Which comes first?](https://andesandassociates.com/design-or-usability-which-comes-first/) - Which comes first, design or usability? I lean toward usability. Design is important and a bad design can have folks clicking away from a site altogether. But if ...
- [Stay Connected to Your Customers. By Email.](https://andesandassociates.com/stay-connected-to-your-customers-by-email/) - For stores competing with online retailers and big box stores, it’s important to keep that personal connection with your customer base. Let email help you.
- [Insights from a Writer (not me)](https://andesandassociates.com/insights-from-a-writer-not-me/) - This week’s web tip is different. It’s about how a terrific copywriter not me, tackles assignments. I received an email from Peter Bowerman who ...
- [Announce New Pages Everywhere](https://andesandassociates.com/announce-new-pages-everywhere/) - Announce new web pages everywhere you can. That includes Facebook, Twitter, Instagram and any other social media platforms you have. That’s because ...
- [Get New Pages Indexed on Google Faster Via Social Media](https://andesandassociates.com/get-new-pages-indexed-on-google-faster-via-social-media/) - You can use Google Console to request indexing of a new page, but it might be easier to just post a link to the page on your Facebook, Twitter, and other ...
- [Waiting and Waiting and Waiting for the Kids](https://andesandassociates.com/waiting-and-waiting-and-waiting-for-the-kids/) - If your website or social media needs some TLC, stop waiting around for your daughter or your nephew and hire a professional.
- [Quarantine Homework: Check Your Website Links](https://andesandassociates.com/quarantine-homework-check-your-website-links/) - If you’re a little or a lot slow because of the quarantine, use this time to tidy up your office and your website. An easy task is to check all your links by ...
- [Your Website Words Matter](https://andesandassociates.com/your-website-words-matter/) - Never underestimate the power of the words on your website. This was brought home to me while I was getting my hair done. My stylist pulled up a website and ...
- [Are You Guessing At Keywords?](https://andesandassociates.com/are-you-guessing-at-keywords/) - Why guess which keyword is best for your web pages when you can know for sure. My favorite keyword tool is ...
- [Write It Down. Everything.](https://andesandassociates.com/write-it-down-everything/) - If you don’t know already, your mind is a terrible place to store things. It has an uncanny way of promising to remember things and then failing. Here’s what ...
- [When Two Spaces After A Period Is Better](https://andesandassociates.com/when-two-spaces-after-a-period-is-better/) - When you type in one space after a period, the Lato font has very little space between the period and the first letter of the next word. So I amend my earlier advice that ...
- [One Space After A Period. Not Two. Here's Why.](https://andesandassociates.com/one-space-after-a-period-not-two-heres-why/) - Many wonder how many spaces go after a period. The answer is simple: One space. Not two. Here’s why ...
- [The Long Shelf Life Of Web Pages](https://andesandassociates.com/tong-shelf-life-web-pages/) - The larger city has numerous flooring dealers. Yet it was my small-town client’s web page that secured the city customer’s trust. Here’s why …
- [Best Practice: Website Testimonials: Believability and Presentation](https://andesandassociates.com/best-practice-website-testimonials-believability-and-presentation/) - Once you get a testimonial, are you hiding it under a bushel basket? You may be doing just that, if you just slap it on your website without thought to …
- [Crazy about Getting Things Done](https://andesandassociates.com/crazy-about-getting-things-done/) - My desk has stayed clean now for five months. It used to stay clean for maybe five hours if I was lucky. Five months ago, right before Thanksgiving, I started
- [A Small Specialist Can Improve A Large Website SEO Firm’s Work](https://andesandassociates.com/a-small-specialist-can-improve-a-large-website-seo-firms-work/) - I recently worked for a client on a website developed by a large web-design, pay-per-click, SEO type of firm. It’s always interesting to see how the big boys do things, like ...
- [Keep An Internet Platform Access File](https://andesandassociates.com/keep-an-internet-platform-access-file/) - As a small business owner, it’s particularly important to be able to access your online platforms. For my clients I keep Access Files. Here’s how it works ...
- [Roll Out the Red Carpet from Your Website](https://andesandassociates.com/roll-out-the-red-carpet-to-your-website/) - She purchased a vendor’s booth in front of her store and stocked it with some of her goods. Then she went the extra mile. From her booth, she created a red carpet that guided folks into ...
- [The Importance of the Lowly Footer for SEO and More](https://andesandassociates.com/the-importance-of-the-lowly-footer-for-seo-and-more/) - Put some thought into developing your footer to help your visitors and improve your search rankings. Here’s why ...
- [Why Evolution Would Empty the Christmas Manger](https://andesandassociates.com/evolution-would-empty-the-christmas-manger/) - volution is a dreary, tedious, and messy theory. Even if it were true, I see no reason to be happy about it. But God becoming man, I can rejoice ...
- [Google Algo Changes for SEO and Local Search](https://andesandassociates.com/google-algo-changes-for-seo-and-local-search/) - For local companies, the news remains very good. If you do a good job on the basics, you are likely to fare well in local search results. The basics include ...
- [Make Your Sales Emails Pretty](https://andesandassociates.com/make-your-sales-emails-pretty/) - I received an email from a company wanting to interest me in their product. It was a thing of ugliness. The email did not have one paragraph break, line break, or ...
- [Web Writing Projects and Circling Your Prey](https://andesandassociates.com/web-writing-projects-and-circling-your-prey/) - Circling your “prey” is so instinctive, maybe it’s doing something inside our brains that preps us to attack that web writing project in just the right way.
- [Friendly and Helpful After-Purchase Emails to Customers](https://andesandassociates.com/friendly-and-helpful-after-purchase-emails-to-customers/) - Do you follow up with customers with an after-purchase email — or, gasp, a paper letter? Make your customer follow up emails friendly and genuinely helpful by ...
- [Two Easy and Fun Tips for SEO Copywriting](https://andesandassociates.com/two-easy-and-fun-tips-for-seo-copywriting/) - When I first began to learn SEO copywriting, my coach taught me to look for opportunities to get my client’s best keyword phrases into the web page content by simply ...
- [Include Text Transcriptions with Your Videos](https://andesandassociates.com/include-text-transcriptions-with-your-videos/) - When using videos in your content, include a text transcription. Scanning text content is much faster than actually watching video content. So your audience is more likely ...
- [Make Email Marketing Consistent and Authentic](https://andesandassociates.com/make-email-marketing-consistent-and-authentic/) - For best results, your emails should be authentic. Many businesses now have access to “canned” emails that they can send out with their own names attached. But ...
- [How And Why You Should Claim And Fill Out Your Yelp Business Listing](https://andesandassociates.com/how-and-why-you-should-claim-and-fill-out-your-yelp-business-listing/) - Like all web content, please fill out your Yelp listing thoughtfully. Write in a way that both informs and connects with the shopper. Aim to build trust with the words you select.
- [Rev: A Cool Transcription Tool](https://andesandassociates.com/rev-a-cool-transcription-tool/) - I had just read about a transcribing service from Internet marketing guru Neil Patel. The service is called Rev and it is super easy to use. Easy sign up. Easy to ...
- [Want to Improve SEO? Track Your Visitors With Analytics.](https://andesandassociates.com/want-to-improve-seo-track-your-visitors-with-analytics/) - Lately, I’ve been speaking to companies who are not tracking how many visits they are getting to their websites. Often they contact me because ...
- [Local Firms Can Compete With National Firms By Optimizing Keyword Phrases](https://andesandassociates.com/optimizing-keyword-phrases-helps-local-firms-compete-with-national/) - Optimizing the keyword phrases on your local furniture website will help you compete with national online sellers. Here’s why ...
- [Don’t-Put-That-In Clients](https://andesandassociates.com/dont-put-that-in-clients/) - Everything I write may not be what a client wants on the website, but it can get ridiculous. I had a client who sold western decor. He had a rodeo background, so ...
- [When Website Images Go AWOL](https://andesandassociates.com/when-website-images-go-awol/) - It’s always a good idea to periodically scan all your web pages — or key pages if your site is huge — for missing website images and other items that could use a good tweak.
- [New Website? It Ain’t Over!](https://andesandassociates.com/new-website-it-aint-over/) - It’s a beautiful new website. But I am frustrated because the site is taking too long to load. Things like a slow load speed means folks are going to click away before they see what you have to offer ...
- [Not on Google? Not!](https://andesandassociates.com/not-on-google-not/) - A client of mine was worried because a relative made a comment to him. “You’re not on Google,” he had said. “You have no presence in the search results.” The relative was right and he was wrong ...
- [Dad: The Only Survivor](https://andesandassociates.com/dad-the-only-survivor/) - My dad who passed away in 1988 popped up on the Internet recently. My sister sent me the link and I clicked on it. Up came a photo of a World War II ...
- [Description Tags. Stories. Cliffhangers. How Long?](https://andesandassociates.com/description-tags-stories-cliffhangers-how-long/) - Description tags should be little stories with cliffhangers. But desktop and mobile are different. How can you preserve the effect? Easy, just extend the ...
- [Get An SSL Certificate Post-Haste](https://andesandassociates.com/get-an-ssl-certificate-post-haste/) - Soon, the popular Chrome browser may start showing a Site Not Secure Warning when people try to navigate to http:// websites. Other browsers may ...
- [Relax And Let A Great Headline Float To The Top](https://andesandassociates.com/relax-and-let-a-great-headline-float-to-the-top/) - Writing headlines for web pages, posts, and other online media can be a challenge. Headlines are important. A bland headline or one that doesn’t capture interest means your content might be skipped over. There are a lot of copywriting tricks for writing great headlines, but for most pages and posts you can relax ...
- [Pictures On Your Website Ain’t Enough](https://andesandassociates.com/pictures-on-your-website-aint-enough/) - It’s not unusual for me to have a client who asks why we need any text at all on web pages. Yet when a customer walks in your store, would you have your sales staff not go out to speak with ...
- [De-That Your Web Content Writing](https://andesandassociates.com/de-that-your-web-content-writing/) - For smoother copy on your website, remove extraneous thats. Here’s why ...
- [Every Year Update Your Copyright Dates On Your Website](https://andesandassociates.com/every-year-update-your-copyright-dates-on-your-website/) - Please check the copyright dates in the footer of your website. You do have copyright dates on your website, right? It should look something like this ...
- [Online “Must Haves” For The Harried Local Business Owner](https://andesandassociates.com/online-must-haves-for-the-harried-local-business-owner/) - There’s a lot of noise out there about various web platforms on which local business owners “must have a presence.” If you try to do all of them all at once, you’ll go crazy. Here are what I consider the “must haves” for local businesses who simply want folks to find out about their stores
- [Google My Business Weekly Post Feature. New.](https://andesandassociates.com/google-my-business-weekly-post-feature-new/) - There’s a new feature that Google My Business offers that local businesses should definitely take advantage of. Your Google My Business listing often shows up very prominently on a search results page. If it doesn’t, then folks will still see it when they click on your name below the maps section. Now there’s a new feature where ...
- [Are SEO Reports Worthwhile Or Meaningless Bling?](https://andesandassociates.com/are-seo-reports-worthwhile-or-meaningless-bling/) - For most local business owners, website analytics “reports” are just meaningless “bling.” That’s not to say that I don’t keep an eye on the data. I do. But ...
- [Focus at Will: Get Focused with Non-Distracting Music](https://andesandassociates.com/focus-at-will-get-focused-with-non-distracting-music/) - I learned about focusatwill.com. It’s a service that will play instrumental pieces that are scientifically proven to increase your focus up to 400% …
- [How To Get Web And Other Online Content Done](https://andesandassociates.com/how-to-get-web-and-other-online-content-done/) - I had been working on the content of their new website. “When is Kathy going to stop sending us bills,” he had said. My client told him, “Kathy gets it done …”
- [Is SEO as a Standalone Service Good for Local Companies?](https://andesandassociates.com/is-seo-as-a-standalone-service-good-for-local-furniture-retailers/) - Last time, I wrote about companies who receive reports from their “SEO” companies. Most local retailers and service companies find them meaningless. Why do these SEO companies generate the reports? SEO Reports are how most standalone SEO companies justify their fees. They have to do them because often their services don’t get meaningful results for
- [Web Tool Says My Writing Is Bad](https://andesandassociates.com/web-tool-says-my-writing-is-bad/) - Whenever a web tool tells you something is wrong, do not be too quick to believe it.
- [Fine Content Like Fine Stitches](https://andesandassociates.com/fine-content-like-fine-stitches/) - Always look for web service providers who know how to make fine stitches. Then your website will be polished and professional ...
- [See A Mistake? Let The Webmaster Know.](https://andesandassociates.com/see-a-mistake/) - When you see a misspelled word, grammar error, or some other mistake on a website, please let the company know.
- [Taking Back Our Holy Catholic Halloween](https://andesandassociates.com/taking-back-our-holy-halloween/) - Why should we, good Catholics, flee from this day? We should take back our “holy” Halloween. One of the first things I did was to encourage holy costumes.
- [Carrying Hot Coffee? Writing A First Draft? Don’t Look.](https://andesandassociates.com/carrying-hot-coffee-writing-a-first-draft-dont-look/) - The next time I had a cup of hot coffee I raised my eyes to where I wanted to go and just walked. I arrived at my destination without a drop of a spill. Writing web content …
- [Think a Second Time about Joining the Better Business Bureau](https://andesandassociates.com/think-a-second-time-about-joining-the-better-business-bureau/) - Join the Better Business Bureau and use their online seal on key pages of your website and get valuable “link juice. This is why joining the BBB is important …
- [Malingering About Uploading Testimonials](https://andesandassociates.com/malingering-about-uploading-testimonials/) - Several months ago a client called me and told me how well the website content I developed was bringing in new customers. So I asked her if I could add her testimonial to …
- [Take Your Own Medicine. Advice That Is.](https://andesandassociates.com/take-your-own-medicine-advice-that-is/) - When I do follow my own advice, the whole process is so much easier, virtually painless, and I kick myself for not doing it all the time …
- [There’s No Place Like Home. Button That Is.](https://andesandassociates.com/home-button/) - For the past several years, web designers have been retiring the “home” button in favor of having folks click on the logo. I don’t like it. Here’s why …
- [Revisit Your Prior Website With The Wayback Machine](https://andesandassociates.com/revisit-your-prior-website-with-the-wayback-machine/) - There’s a way to see your prior website even though it’s no longer published on the Internet. Just go to Internet archive called …
- [Find Your Differentiator And Use It Wisely](https://andesandassociates.com/find-your-differentiator-and-use-it-wisely/) - Once you find your main differentiator, you should make it an important part of your off and online marketing. You might put it in your …
- [Easy Fix For Hard-To-Remember, Hard-To-Spell Domain Name](https://andesandassociates.com/easy-fix-for-hard-to-remember-hard-to-spell-domain-name/) - If your web address is hard-to-remember or hard-to-spell, simply buy a different domain and point it to your current one. Here’s how …
- [Panic Early. When Writing Web Content.](https://andesandassociates.com/panic-early-when-writing-web-content/) - If you wait until the last minute to start your web content writing project, you’ll miss all those ah-hah moments, and maybe the next …
- [Don’t Follow Buffalo Bill’s Example When Developing Content for Your Website.](https://andesandassociates.com/dont-follow-buffalo-bills-example-when-developing-content-for-your-website/) - Like Buffalo Bill, you may pride yourself on how quickly you can do work, but you’re shortchanging yourself if you make it a habit. Here’s why …
- [Rank In Local Cities With This SEO Tip. Super Easy.](https://andesandassociates.com/rank-in-local-cities-with-this-seo-tip-super-easy/) - While you must avoid stuffing cities onto your web pages, it’s still a good idea to look for opportunities to naturally insert the cities you serve. Here’s one …
- [What Should It Cost To Develop Web Pages?](https://andesandassociates.com/what-should-it-cost-to-develop-web-pages/) - To develop or write a web page well, you need a “custom” approach. I’ve found that developing good web pages, optimized for SEO, can cost between ...
- [Web Stuff You Don’t Need To Worry About](https://andesandassociates.com/web-stuff-you-dont-need-to-worry-about/) - Here are a few things regarding your website that you don't need to worry about. The best way to improve your website is to relax, don't worry, and just ...
- [Inbound Links. The Easy And The Not-So-Easy Ways To Get Them.](https://andesandassociates.com/inbound-links-the-easy-and-the-not-so-easy-ways-to-get-them/) - How do you get inbound links? I hate to say it, but it ain’t easy. It’s work and time consuming. I don’t want you to give up before you start, so I’ll put the tasks in order …
- [Check How The Mobile Version Of Your Website Looks](https://andesandassociates.com/check-how-the-mobile-version-of-your-website-looks/) - Have you checked recently to see how your website pages look on a mobile device? Sometimes when a site switches to its mobile version, elements aren’t …
- [Waiting For SEO](https://andesandassociates.com/waiting-for-seo/) - I had one local client who started out around #50, after about three months the company went to #15, and by six months was either #1 or #2 consistently …
- [SEO Copywriting Is About More Than Websites.](https://andesandassociates.com/seo-copywriting-is-about-more-than-websites/) - Don’t forget SEO copywriting when uploading content to various web platforms like YouTube, Yelp, and Facebook. Even apps benefit …
- [Websites Shouldn’t Be Beauty Contests](https://andesandassociates.com/websites-shouldnt-be-beauty-contests/) - There’s nothing wrong with wanting an eye-catching, impressive website. But that shouldn’t be your first concern. The most important thing is …
- [Welcome? Not!](https://andesandassociates.com/welcome-not/) - Welcome” is for your doormat, not your home page headline. Here’s why …
- [Writer’s Block? Start Anywhere.](https://andesandassociates.com/writers-block-start-anywhere/) - Hearing the crickets sing? Professional commercial writers know that it’s relatively easy to overcome writer’s block: Just …
- [Facts About "Fresh" Content](https://andesandassociates.com/facts-about-fresh-content/) - I often hear from prospective clients they are worried about generating “fresh content” for their websites. “Fresh content” usually refers to the written ...
- [Inbound Links. The Easy And Not-So-Easy Ways To Get Them](https://andesandassociates.com/2128-2/) - How do you get inbound links? I hate to say it, but it ain’t easy. It’s work and time consuming. Because I don’t want you to give up before you ...
- [Developing Web Content With Whack-A-Mole Creativity](https://andesandassociates.com/developing-web-content-with-whack-a-mole-creativity/) - When you sit down to write web content, it’s perfectly normal to “flounder.” This problem is like a whack-a-mole. It comes up …
- [Best Ever Team Brainstorming Tip](https://andesandassociates.com/best-ever-team-brainstorming-tip/) - If you say no to people, they will stop giving you ideas. The next idea may be brilliant, if you shut them down, you’ll never get that brilliant idea …
- [Checking New Website On Multiple Devices](https://andesandassociates.com/checking-new-website-on-multiple-devices/) - "Besides checking different browsers, you now need to check and see how your pages are viewed on multiple mobile devices. While it is …
- [Shortcut to Find Words On A Web Page Fast](https://andesandassociates.com/shortcut-to-find-words-on-a-web-screen-fast/) - My client typed a keyword phrase into a search bar; when the results popped up, she strained to find for her listing. I showed her a keyboard shortcut to …
- [Video Fatigue On Facebook? Why A Good Graphic Might Be Better.](https://andesandassociates.com/video-fatigue-on-facebook-why-a-good-graphic-might-be-better/) - I find myself scrolling past one amazing video after another. But I have noticed that a captivating commercial graphic with a good offer will still attract …
- [No Deadline? Create One. To Improve Web Content.](https://andesandassociates.com/no-deadline-create-one-to-improve-web-content/) - If you don’t have a deadline for a project to improve web content, it might be because you don’t have an urgency that requires a deadline. So why not use a …
- [SEO Friendly Platforms May Be Misleading](https://andesandassociates.com/seo-friendly-platforms-may-be-misleading/) - I’ve noticed that many web-building platforms are touting their products as “SEO Friendly.” My concern is that folks who use these platforms will think …
- [The Problem With Headlines And Responsive Design](https://andesandassociates.com/the-problem-with-headlines-and-responsive-design/) - Responsive design can mess up your carefully crafted headlines. Especially on smart phones. For example, if you might write …
- [The Solution To Longish Web Pages](https://andesandassociates.com/the-solution-to-longish-web-pages/) - By putting each topic on a separate page, the search engines will know exactly what the page is about and will serve it up …
- [Keep Web Content Writer In The Loop](https://andesandassociates.com/keep-web-content-writer-in-the-loop/) - If you change the words on your website, do let your web content writer review your changes. Even the best of us needs …
- [Check Every Single Change You Make On Your Website. Always.](https://andesandassociates.com/check-every-single-change-you-make-on-your-website-always/) - Many, many times I’ve worked with web developers who have said something was done and it wasn’t. Maybe they made the change but …
- [Why Google My Business Is More Important Than Ever](https://andesandassociates.com/why-google-my-business-is-more-important-than-ever/) - Google’s new search results page means you need to pay more attention to your Google My Business listing. Here’s why …
- [Examples Of Text Formatting: The Bad And The Good](https://andesandassociates.com/examples-of-text-formatting-the-bad-and-the-good/) - With apologies to President Abraham Lincoln, below is a sample of how bad formatting can make even well-written material difficult to read on the Web ...
- [Your About Us Page is No Time to Be a Grump](https://andesandassociates.com/this-is-no-time-to-be-a-grump/) - To build a great About Us page, let your personality burst through the screen. This is no time to be a grump! Here’s why …
- [Pros and Cons of North Pole Santa](https://andesandassociates.com/pros-and-cons-of-north-pole-santa/) - She stared at the picture in her catechism with intensity. I don’t know what was going through her mind just then, but I do know that she trusted me.
- [Do You Even Need Text On Your Home Page?](https://andesandassociates.com/do-you-even-need-text-on-your-home-page/) - Gorgeous pictures will sell your product more than words ever will. But pictures alone won’t drive customers to your website in the first place. You need …
- [Why SEO Is Like A Jigsaw Puzzle](https://andesandassociates.com/why-seo-is-like-a-jigsaw-puzzle/) - Search engine optimization, the art of getting a website to rank as highly in search results, is like a jigsaw puzzle. Yes, there are basic tasks that ...
- [Herman: The PPC Internet Expert. Don’t Rile Him!](https://andesandassociates.com/herman-the-ppc-internet-expert-dont-rile-him/) - If you have a good solid Internet expert, AND that person’s advice is working for you, be very careful before throwing him or her overboard for …
- [Responding to Online Reviews. The Good, The Bad, The Horrible.](https://andesandassociates.com/responding-to-online-reviews-the-good-the-bad-the-horrible/) - If you saw someone giving another person a compliment and you observed the receiver ignoring the compliment-giver, you would think …
- [Dog Training Teaches Owner about the Meaning  of Freedom](https://andesandassociates.com/dog-training-teaches-owner-about-the-meaning-of-freedom/) - Sometimes all I have to do is turn a loving gaze on my dog, and she will come running before I call her. How that thrills me. How much more must God be thrilled ...
- [Ashes to Ashes](https://andesandassociates.com/ashes-to-ashes/) - Ash Wednesday is an interesting ceremony. It is not at all obligatory like the sacraments of baptism or Sunday Mass. Unlike Holy Communion, you do not have ...
- [Where is it Safe?](https://andesandassociates.com/where-is-it-safe/) - "Mom, where is it safe?" asked my then 10-year-old daughter. “Hanford is pretty safe.” “But I want to know where it's absolutely safe!” And then she added ...
- [Your IT Guy isn’t God. Especially when it comes to SEO.](https://andesandassociates.com/your-it-guy-isnt-god-especially-when-it-comes-to-seo/) - "99% of IT guys are not marketers. Nor do they have the time to keep up with the ins and outs of search engine optimization.
- [The Must-Have Local Search Platform: Yelp](https://andesandassociates.com/the-must-have-local-search-platform-yelp/) - Yelp isn’t new. It’s been around for awhile. Yet, now it’s really becoming the search platform that local businesses should not ignore or wish would go away.
- [Natural Isn’t Enough. SEO Isn’t Dead. And It’s About More Than Websites.](https://andesandassociates.com/natural-isnt-enough-seo-isnt-dead-and-its-about-more-than-websites/) - Many online pundits are saying that writing for search engine optimization (SEO) purposes is dead. All you need to do is write your page content “naturally ...
- [Be Social when Posting on Facebook. Sell Sparingly.](https://andesandassociates.com/be-social-when-posting-on-facebook-sell-sparingly/) - Many retailers think posting on Facebook means selling something. Wrong. Social media is social. It’s networking on the Internet. Here’s how it works …
- [Online Directories Should Be Filled Out Individually. Do Not Automate.](https://andesandassociates.com/online-directories-should-be-filled-out-individually-do-not-automate/) - When it comes to filling out online directory profiles, automated tools are terrible editors. It’s important for a human editor to fill out listings. Here’s why …
- [Tidy Up Customer Testimonials](https://andesandassociates.com/tidy-up-customer-testimonials/) - As a website owner, you are not a journalist. You don’t have to quote a customer word-for-word, mistakes and all. Your customers will appreciate you …
- [Are All URL Extensions Created Equal?](https://andesandassociates.com/are-all-url-extensions-created-equal/) - I have successfully created sites with .co and .us addresses when the .com wasn’t available and they are ranking well. In once case, it’s a national account and is ranking …
- [Rarely Use an Ampersand. A What?](https://andesandassociates.com/rarely-use-an-ampersand-a-what/) - I often find that new clients have text on their websites where they use the ampersand — inappropriately — in their body copy. Just in case you don’t …
- [Fetch as Google Means Faster Indexing](https://andesandassociates.com/fetch-as-google-means-faster-indexing/) - No matter how great your website looks, if you’re not updating it with fresh new content, you’ll lose to those who do. Here’s why. Search engines demote …
- [The Importance of 301 Redirects](https://andesandassociates.com/the-importance-of-301-redirects/) - Think of 301 redirects like leaving a forwarding address with your post office when you move. But instead of a street address, you’re leaving your …
- [Polish Your Web Pages by Using En and Em Dashes](https://andesandassociates.com/polish-your-web-pages-by-using-en-and-em-dashes/) - Artful use of en and em dashes will set your written web content apart and help give your web pages have a classier look. Here’s when to …
- [Keep Your Website Safe From Hackers. Update Your CMS.](https://andesandassociates.com/keep-your-website-safe-from-hackers-update-your-cms/) - If you don’t want your CMS website hacked, do not ignore notices to update to the latest version of your CMS theme.
- [How to Write a Blog, Painlessly](https://andesandassociates.com/how-to-write-a-blog-painlessly/) - In just five minutes a day for five days in a row, you can write a blog, painlessly. Here’s how …
- [I Started a Blog and Don’t Know What to Write!](https://andesandassociates.com/i-started-a-blog-and-dont-know-what-to-write/) - It’s easy to keep up a blog when you keep a notebook of ideas and have a schedule. Here’s how I keep my blog idea notebook full …
- [Make Web Contact Information Accessible and Personal](https://andesandassociates.com/make-web-contact-information-accessible-and-personal/) - "One way to know if your website is effective is to include direct contact information of your sales staffers on your website. Here’s why …
- [Develop Portfolio Pages for Your Website](https://andesandassociates.com/develop-portfolio-pages-for-your-website/) - Developing portfolio web page content is a steal when compared to print ads and television commercials, plus there are many other advantages.
- [Why You Should Left Align Your Web Copy](https://andesandassociates.com/why-you-should-left-align-your-web-copy/) - Resist the urge to fully justify your text. Align everything left and it will be easier to read and look better on mobile devices. Here’s why …
- [Tall Banners for Websites: What to Watch For](https://andesandassociates.com/tall-banners-for-websites-what-to-watch-for/) - Many websites have really tall banners. They are good for showing off products like furniture and branding. But they …
- [Spinning Straw into Gold with a Good Commercial Writer](https://andesandassociates.com/spinning-straw-into-gold-with-a-good-commercial-writer/) - Yes, even commercial writers hate to write … at least sometimes. Don’t believe anyone who says they just “love to write.” They’re not …
- [Remember to Capitalize On Your Email Signature Tool](https://andesandassociates.com/remember-to-capitalize-on-your-email-signature-tool/) - "Most email systems have prompts in their signature tool that will allow you to put in your Face book URL. Then when your email is opened …
- [Creating Good Web Content Is Not "Fun"](https://andesandassociates.com/creating-good-web-content-is-not-fun/) - A web developer describing his services said, “You just add the content, the fun part!” Not so fast. Creating good content isn’t fun, it’s …
- [Make Sure Your Written Content Isn’t Borrowed, Lifted, or Stolen](https://andesandassociates.com/make-sure-your-written-content-isnt-borrowed-lifted-or-stolen/) - If you are using stolen or plagiarized content, you aren’t digging deep to find out what makes your offerings unique and appealing. You are missing out on …
- [My Video That Went Viral](https://andesandassociates.com/my-video-that-went-viral/) - No matter how great your website looks, if you’re not updating it with fresh new content, you’ll lose to those who do. Here’s why. Search engines demote …
- [Avoid SEO Awful Copywriting](https://andesandassociates.com/avoid-seo-awful-copywriting/) - These companies will also offer to write search engine optimized local content for an additional fee (SEO copywriting). And here is the problem. Rather than …
- [A Great Website Mirrors Your Retail Business](https://andesandassociates.com/a-great-website-mirrors-your-retail-business/) - Even though my work is 99% website work, I’m under no illusions that your website is of the first importance for your retail business …
- [Fix Bad Internet Reviews on Yelp and Other Strange Places](https://andesandassociates.com/fix-bad-internet-reviews-on-yelp-and-other-strange-places/) - There are steps you can take to fix bad Internet reviews, including contacting the reviewer and repairing the problem. You may also contact the moderator and …
- [Yes, You Are Creative](https://andesandassociates.com/yes-you-are-creative/) - Creativity runs deep in the human soul. God, the Creator, made us in his own image. One of the ways in which we image him is by “creating.” Of course, we can’t …
- [Use Secondary and Accent Colors in Website Design](https://andesandassociates.com/use-secondary-and-accent-colors-in-website-design/) - Interior designers know the importance of secondary and accent colors in designing a room. The right colors against a dominant color bring …
- [5 Easy Steps to Writing Web Content that is Likeable](https://andesandassociates.com/5-easy-steps-to-writing-web-content-that-is-likeable/) - When writing web content, you can make it more “likeable” by both writing and speaking your message. Here’s how …
- [Even Clumsy SEO Practices Can Work](https://andesandassociates.com/even-clumsy-seo-practices-can-work/) - Even a little do-it-yourself SEO can increase your bottom line. I have a friend who landed a huge national client this way. Here’s how …
- [Put Your Picture On Your Website](https://andesandassociates.com/put-your-picture-on-your-website/) - Being shy can cost you customers. So get professional pictures of yourself and your staff and put them all on your website.
- [Remarketing. How'd They Do That?](https://andesandassociates.com/remarketing-howd-they-do-that/) - I had an interesting experience with this remarketing tactic. I visited a site, let’s call it Widget’s Retro Furniture. After visiting the site, I found
- [“I Like You Guys.” Web Content That Works!](https://andesandassociates.com/i-like-you-guys-web-content-that-works/) - The main goal of your web content should be that you want folks to think, “I like these guys.” Then they’ll take that call-to-action.
- [Following Protocol. Do It!](https://andesandassociates.com/following-protocol-do-it/) - I have my own systems set up to ensure that the web work I do for my clients is as error-free as possible. But sometimes, well, I get in a hurry and …
- [Should I Use Both SEO and Pay Per Click Campaigns?](https://andesandassociates.com/should-i-use-both-seo-and-pay-per-click-campaigns/) - Both SEO and pay-per-click campaigns can work together to help you stand out from your competitors on a search-results page. Consider both. Here’s why …
- [Tell Me I Don’t Need SEO. Please!](https://andesandassociates.com/tell-me-i-dont-need-seo-please/) - I wish I could say you don’t need SEO, but it just ain’t so. If your budget is limited, you can just get started with a few pages and then keep going ...
- [Good News. When Men Use Their Gifts Well.](https://andesandassociates.com/good-news-when-men-use-their-gifts-well/) - It does seem to me that despite all we have going against us, somehow the universal struggle to live and to live better than we did before still brings ...
- [A Passion for Tall Alien Tales](https://andesandassociates.com/a-passion-for-tall-alien-tales/) - It is fascinating that human beings have a passion for their superstitions. As one superstition recedes into history, we just dust them off, update them ...
- [Shopping, Sharks, and Snakes](https://andesandassociates.com/shopping-sharks-and-snakes/) - She went to the beach with her friends last weekend. Before they went, I sat them down and lectured them about shark attacks. There is something wrong with ...
- [Rank Checking. Accurately.](https://andesandassociates.com/rank-checking-accurately/) - My client told me I had gotten her to #1. But maybe it was a false positive. My client needed to do rank checking properly. The best way is …
- [St. Nicholas and Stress-Free Traditions](https://andesandassociates.com/st-nicholas-and-stress-free-traditions/) - The following year, I again had Lauren and Kitchie put out their shoes. I rose before dawn and spread a red tablecloth on the floor of our living room in ...
- [Modern Day St. Francis](https://andesandassociates.com/modern-day-st-francis/) - When the class resumed, Father noticed a young, bearded man in a back pew dressed in a cassock, which appeared to be cut from army surplus cloth. He left ...
- [LAN Party: Men and Boys; War and Pizza](https://andesandassociates.com/lan-party-men-and-boys-war-and-pizza/) - I grab a Kleenex, hand another slice of pizza to the Tall One, and say, “Kitch is at Lucas’s house; they’re having a LAN party. How would you like to crash it?”
- [Kitchie's First Haircut. A Rite of Passage.](https://andesandassociates.com/kitchies-first-haircut-a-rite-of-passage/) - "You sure got a pretty little girl, there," complimented a passerby in the Penney's parking lot. "He's a boy," I tartly replied and immediately regretted. It wasn't the well-meaning stranger's fault Kitchie's hair wisped angelic, framing a cherub face. Inwardly, I resolved to call my hair stylist to arrange a haircut for him. But for
- [Summer's End](https://andesandassociates.com/summers-end/) - All of my gel pens are gone. My daughter, Lauren, must have snatched them up as she hastily packed yesterday for her junior year at Thomas Aquinas College ...
- [Daughter Changes in College](https://andesandassociates.com/daughter-changes-in-college/) - My daughter eats eel! I knew there there would be changes for my daughter in college, but this? This is the girl who when she was eight I had to sit ...
- [To Tweet or Not to Tweet](https://andesandassociates.com/to-tweet-or-not-to-tweet-2/) - For those who are still clueless, Twitter is a fast form of micro-blogging. You send out teeny-tiny messages — “tweets” — to all those who are “following” ...
- [Manufacturer Brand Logos: To Link or Not to Link](https://andesandassociates.com/manufacturer-brand-logos-to-link-or-not-to-link/) - Imagine you paid big bucks to get customers to your web site. You hired an SEO specialist to find keywords and embed those keywords throughout your ...
- [Get a Website Review. A Roadmap for Improving Your Site](https://andesandassociates.com/get-a-website-review-a-roadmap-for-improving-your-site/) - There are times when a website review or site audit is a great resource for diagnosing whether or not your website is under performing. Here's a way to ...
- [Disorganization? What’s That?](https://andesandassociates.com/disorganization-whats-that/) - Three years ago, in 2007, I spent my Thanksgiving break reorganizing my office. You’re probably expecting me to say that I was handicapped when it came ...
- [Bring Back the Live Telephone Operator ...  and Boost Your Customer Service.](https://andesandassociates.com/bring-back-the-live-telephone-operator-and-boost-your-customer-service/) - When was the last time you called a large company and had a live person answer the phone? What a great way to boost customer service …
- [Advertising Your Honesty and Integrity.  Not Such a Good Idea.](https://andesandassociates.com/advertising-your-honesty-and-integrity-not-such-a-good-idea/) - I dislike advertising where businesses tout their honesty. They may be honest, but it seems blatantly self-serving when they say, Integrity is our core value or …
- [Git It Said Right!](https://andesandassociates.com/git-it-said-right/) - I grew up mispronouncing words saying, git for get and pin for pen. Luckily, someone taught me how to pronounce words correctly …
- [Text Reverse Type Example](https://andesandassociates.com/text-reverse-type-example/) - Reverse type is light or bright letters against a dark background. It is difficult for the reader to read and can even hurt his eyes. Below is a sample of reverse type ...
- [Reader-Friendly Advertising](https://andesandassociates.com/reader-friendly-advertising/) - Where to start when writing advertising copy? First, think hard about your business and what you really take pride in doing. Why do your customers …
- [Five Simple Steps to Improve Your Business Writing Today.](https://andesandassociates.com/five-simple-steps-to-improve-your-business-writing-today/) - How would you like to improve your writing today? If you use five simple steps, your writing will improve significantly. Let’s work on the following paragraph…
- [You Don't Need to Freeze When You Write an Ad.](https://andesandassociates.com/you-dont-need-to-freeze-when-you-write-an-ad/) - Smaller advertisers often don’t know where to begin when they have to write an ad. Words are itty bitty things. How can they be as important as a product image …
- [How to Get Great Floor Covering Testimonials for Your Website](https://andesandassociates.com/how-to-get-great-floor-covering-testimonials-for-your-website/) - Because so many local companies are still behind the times in getting professional websites, you have an opportunity to be the first to do so. That will give you ...
- [Mickey Mouse Websites No More!](https://andesandassociates.com/mickey-mouse-websites-no-more/) - Because so many local companies are still behind the times in getting professional websites, you have an opportunity to be the first to do so. That will give you ...
- [Million Dollar Web Marketing Research for Free](https://andesandassociates.com/million-dollar-web-marketing-research-for-free/) - Looking at your Google Analytics is like tracking how many people phone or visit your store. You want to know who they are, why ..
- [Top 10 Web Tips for Interior Designers](https://andesandassociates.com/top-10-web-tips-for-interior-designers/) - Ten important tips for Interior Designers who want to build a website and who want to have effective Internet Marketing …
- [Online Furniture Web Marketing Made Easy](https://andesandassociates.com/online-furniture-web-marketing-made-easy/) - As a professional online writer, I regularly see furniture web marketing pages that are not converting well because of simple mistakes. You can avoid them if you …"
- [Are Great Prospects Clicking Off Your Web Site?](https://andesandassociates.com/are-great-prospects-clicking-off-your-web-site/) - Keep visitors from clicking off your website by helping them find exactly what they need fast. Improve website ROI. Here’s how …
- [Sales Landing Pages: The Better Sales Tool!](https://andesandassociates.com/sales-landing-pages-the-better-sales-tool/) - What is a sales landing page? It's a page on the Internet that appeals directly to your targeted prospects, like direct mail. It's critical you ...
- [Did You Just Turn Your Website into a TV Commercial?](https://andesandassociates.com/did-you-just-turn-your-website-into-a-tv-commercial/) - I've noticed a recent trend with respect to video being used on websites … almost as soon as the page opens, a video begins playing. My automatic reaction is …
- [About Us Page from Hell. TMI.](https://andesandassociates.com/about-us-page-from-hell-tmi/) - I’m going to give you an example of an About Us Page from hell. I thought I would share it with my readers because it is real (a client sent it to me) …
- [Why You Should Learn a Little HTML](https://andesandassociates.com/why-you-should-learn-a-little-html/) - When I started working with website content development, I didn’t know HTML. I still don’t. But I’ve picked up quite a bit just by experimenting. Here’s how …
- [Sliding Pictures in Web Banners:  Best Practice or Fading Fad?](https://andesandassociates.com/sliding-pictures-in-web-banners-best-practice-or-fading-fad/) - Sliding pictures in website banners are very popular today, especially for retail websites. Personally, they drive me crazy. That’s because just as I …
- [Don’t Delete An Audio Testimonial Before Capturing It](https://andesandassociates.com/dont-delete-an-audio-testimonial-before-capturing-it/) - A client left an audio testimonial on voice mail about how well my SEO services did for his business. I wrote it down for my site. Then I thought, what …
- [How to Track Keyword Usage. Easy!](https://andesandassociates.com/how-to-track-keyword-usage-easy/) - To keep track of the terms you are using on your web pages, track keywords by using a simple spreadsheet. Here’s a sample …
- [Test Web Copy by “Turning Your Chair Around”](https://andesandassociates.com/test-web-copy-by-turning-your-chair-around-2/) - Test your web page’s text by “turning your chair around” so you are not distracted by the looks of your website. Here’s what to look for …
- [No Good Testimonial Should Ever Be Left Behind](https://andesandassociates.com/no-good-testimonial-should-ever-be-left-behind/) - You should always be collecting testimonials from your customers. It doesn't matter if they are elaborate or just a few words. No good testimonial should ...
- [Floor Covering Dealers Can Optimize Websites with Portfolio Pages](https://andesandassociates.com/floor-covering-dealers-can-optimize-websites-with-portfolio-pages/) - Floor covering dealers can use portfolio pages to optimize their websites for search engines (SEO) and attract flooring customers. Each page focuses on …
- [Three Reasons Why Websites Don't Get Better —  Pass the Elephant, Please.](https://andesandassociates.com/three-reasons-why-websites-dont-get-better-pass-the-elephant-please/) - My concerns reflect not just my opinion but also conversations I've had with others in my field. It's amazing how ...
- [10 Terrific Tips for Improving Your Web Site — Including Integrating Social Media](https://andesandassociates.com/10-terrific-tips-for-improving-your-web-site-including-integrating-social-media/) - The heart of your social media strategy is your web site. For a terrific floor covering web site follow these 10 ...
- [Commercial Web Sites. The Old Media and the New.](https://andesandassociates.com/commercial-web-sites-the-old-media-and-the-new/) - You need good content for commercial Web sites. Internet marketing demands a direct message. A flashy, glitzy site can be distracting. Focus on the message ...
- [Developing Web Site Content that is Truly Helpful](https://andesandassociates.com/developing-web-site-content-that-is-truly-helpful/) - After we’ve made-over their web sites, my clients often tell me, “People are coming in and telling us they found our web site very helpful.”
- [Before Hiring the Web Designer, Hire the Writer ... FIRST!](https://andesandassociates.com/before-hiring-the-web-designer-hire-the-writer-first/) - To avoid costly mistakes, before hiring a web designer or web design firm, you need to know the following ...
- [10 Tips to Develop Custom Content for Your Website](https://andesandassociates.com/10-tips-to-develop-custom-content-for-your-website/) - You need good custom content for your commercial website. Internet marketing demands a direct message. A flashy site can be distracting. Focus on the message …
- [The Year of Online Video Marketing](https://andesandassociates.com/the-year-of-online-video-marketing/) - Production values will go a long way in helping your online video marketing campaign. OTH, every single Internet video doesn’t have to be slick …
- [No-Look Typing: Put All Your Brain Power on the Subject](https://andesandassociates.com/no-look-typing-put-all-your-brain-power-on-the-subject/) - You really are slowing down your sales productivity if you can't touch type. And you're never too old to learn. It's not so hard if ...
- [18 Common Mistakes to Avoid on Your Website](https://andesandassociates.com/18-common-mistakes-to-avoid-on-your-website/) - Avoid making these common web mistakes when building your website. These are marketing mistakes to be avoided to ensure you get the best results ...
- [10 Ways to Increase Your Online Presence 1,250 Times](https://andesandassociates.com/10-ways-to-increase-your-online-presence-1250-times/) - Most businesses have weekly staff meetings. But how many include the “Online Presence” on their weekly agenda? I suspect very few. Weekly meetings are …
- ['Splainin My Job](https://andesandassociates.com/splainin-my-job/) - It’s really, really tough being a web content developer. If it weren’t so much fun and rewarding, I’d probably go work at Staples (just love ...
- [How to Write a Blog and Stay on Schedule](https://andesandassociates.com/how-to-write-a-blog-and-stay-on-schedule/) - Did you start a blog six months ago, write three posts, and then quit? How about a year ago? Or three years ago? It happens.
- [Bad Stuff Happens to Business Websites](https://andesandassociates.com/bad-stuff-happens-to-business-websites/) - Businesses should maintain control of their websites. I’ve run into folks who have given too much power to developers whose ethics are less than stellar …
- [Google Analytics. Power Market Research — Gratis!](https://andesandassociates.com/google-analytics-power-market-research-gratis/) - Looking at your Google analytics is like tracking how many people phone your office or visit your store. You want to know who they are, why they came, and …
- [The Amazing Power of Checklists for Websites and More](https://andesandassociates.com/the-amazing-power-of-checklists-for-websites-and-more/) - Checklists are even more important when it comes to developing your web pages. That’s because websites get more complex each year …
- [10 Basics to Quality Link Building](https://andesandassociates.com/10-basics-to-quality-link-building/) - Below are ten strategies that will help you get quality natural links. They will also help position you as an expert, drive traffic to your website ...
- [Good SEO but Poor Web Content Writing](https://andesandassociates.com/good-seo-but-poor-web-content-writing/) - Your SEO may be great, but what if your prospect gets to your site and the web content writing is lousy? Or the navigation is confusing? What will happen?
- [How American Idol Can Make Your Website a Star](https://andesandassociates.com/how-american-idol-can-make-your-website-a-star/) - Like the American Idol contestants, if you want to outshine your website’s competitors, you need to dig deep and really understand what you are trying to …
- [Can You Write A Blog in 5 Minutes?](https://andesandassociates.com/can-you-write-a-blog-in-5-minutes/) - You can get an idea in 5 minutes. You can write the beginning in 5 minutes. You can write the middle in 5 minutes. But you can’t write a blog …
- [Best Way of Tracking Web Results: Just Ask!](https://andesandassociates.com/best-way-of-tracking-web-results-just-ask/) - He’s doing the best web tracking possible. Nothing beats getting into the routine of directly asking your customers, “How did you hear about us.”…
- [Lost Opportunity. The Fix? Email Marketing.](https://andesandassociates.com/lost-opportunity-the-fix-email-marketing/) - If he had an email marketing system set up, where he sent an email once a month to his list of contacts, I would know his name. And he wouldn’t have lost …
- [Check Your Drop Down Menus On iPad](https://andesandassociates.com/check-your-drop-down-menus-on-ipad/) - I went to the navigation button and clicked it expecting the drop down to, well, drop down. It didn’t. I clicked another and another. None of the sub-menus …
- [Is The Inverted Pyramid Style Good For Web Pages?](https://andesandassociates.com/is-the-inverted-pyramid-style-good-for-web-pages/) - I don’t believe they knew the reason for it or they wouldn’t have recommended it for promotional copy. In journalism, the inverted pyramid is so that …
- [Short Copy Easy to Write? Not!](https://andesandassociates.com/short-copy-easy-to-write-not/) - Most of us appreciate short messages that get to the point quickly. That’s what I strive to do with my Easy Web Tips. But being pithy doesn’t mean ...
- [Outgoing Links vs. Incoming Links](https://andesandassociates.com/outgoing-links-vs-incoming-links/) - Exercise extreme caution when placing outgoing links on your website. You worked hard to get your visitors to your site. Why would you want to …
- [An Outgoing Link Should Open in a New Window](https://andesandassociates.com/an-outgoing-link-should-open-in-a-new-window/) - If you do put an outgoing link on your website, make sure that when the person clicks on that link the targeted web page opens in a new window. Here’s why …
- [Ever-Changing Content](https://andesandassociates.com/ever-changing-content/) - If you had to constantly be changing content on all the pages of your website, it would be a never-ending money drain with little to show for …
- [15 Ways to Drive Traffic to Your Website](https://andesandassociates.com/15-ways-to-drive-traffic-to-your-website/) - No matter how great your website looks, if you’re not updating it with fresh new content, you’ll lose to those who do. Here’s why. Search engines demote …
- [Surprising Benefits of Being a Guest Blogger or Writer](https://andesandassociates.com/surprising-benefits-of-being-a-guest-blogger-or-writer/) - Being a guest blogger or writer is an excellent way to establish yourself as an authority. It’s not difficult to snag one of these spots. Here’s how …
- [A Primer on Search Engine Optimization (SEO)](https://andesandassociates.com/a-primer-on-search-engine-optimization-seo/) - Okay, I can’t help you learn everything you need to know about search engine optimization (SEO) in700 words. But I can tell you ...
- [7 Reasons Why You Absolutely, Positively Should NOT Write Your Web Pages Yourself](https://andesandassociates.com/7-reasons-why-you-absolutely-positively-should-not-write-your-web-pages-yourself/) - Unless you have an outstanding web copywriter on your staff, and you give him or her significant ongoing training, you just don’t have the capability to …
- [Does Your Website Design Make Your Prospects  feel Good? Really Good?](https://andesandassociates.com/does-your-website-design-make-your-prospects-feel-good-really-good/) - My website designer was relentless. She kept nagging me with questions. She even looked at the books in my house and noted I had a lot of …
- [Why Websites Look Terrific, but Under-Perform](https://andesandassociates.com/why-websites-look-terrific-but-under-perform/) - Web content development will help under-performing websites attract more traffic, get more leads, sales. With copywriting for SEO …
- [Web Pages That Pre-Sell Get Prospects Eager to Buy](https://andesandassociates.com/web-pages-that-pre-sell-get-prospects-eager-to-buy/) - When evaluating the pages of your website, try to figure out if the goal for each page is pre-selling or selling. Then you can carefully create your pages to ...
- [Test Web Copy by “Turning Your Chair Around”](https://andesandassociates.com/test-web-copy-by-turning-your-chair-around/) - After reading one of your web pages, would you want to buy from you? You can test your own web copy by “turning your chair around” and …
- [For Heaven’s Sake Start Collecting Email Addresses](https://andesandassociates.com/for-heavens-sake-start-collecting-email-addresses/) - I’ve had customers, tell me, “I know I should have been collecting email addresses the past few years, but I haven’t collected any.” It’s not a nuisance to …
- [Just What Are Keywords Anyway?](https://andesandassociates.com/just-what-are-keywords-anyway/) - One of my readers wrote me and asked, “Just what are keywords anyway?” So I thought I would review this basic definition and why it’s critical for …
- [Why You Can’t Find Stuff on a Web Page](https://andesandassociates.com/why-you-cant-find-stuff-on-a-web-page/) - "When possible, put important elements on a web page in more than one place. I recommend three placements. Don’t worry about being …
- [Internet Marketing is Worth Doing.  Even if You do it Badly!](https://andesandassociates.com/internet-marketing-is-worth-doing-even-if-you-do-it-badly/) - Anything worth doing is worth doing badly.” G.K. Chesterton What does Chesterton’s quote have to do with Internet marketing?"
- [SEO Writing Isn't Dead](https://andesandassociates.com/seo-isnt-dead/) - Many are saying that writing for SEO purposes is dead. You just need to write your web content naturally and you'll get great rankings. Not true ...
- [The Importance of Unique Description Tags](https://andesandassociates.com/importance-of-unique-description-tags/) - Description tags should be well-written, specific to the page content, and enticing, so customers will click through to your website. Space is limited to ...
- [The Almost Almighty Title Tag](https://andesandassociates.com/the-almost-almighty-title-tag/) - The title tag is what is shown in the browser tab and often is the top blue line in a search snippet, making the title tag even more important as …
- [The Amazing Power of a Smile](https://andesandassociates.com/the-amazing-power-of-a-smile/) - An artistic designer and thoughtful content developer can help you redesign a website that truly welcomes and smiles at your customers. It’s not easy …
- [Stay on Top of Your Web Changes](https://andesandassociates.com/stay-on-top-of-your-web-changes/) - Web developers are kind of like little kids. You love ‘em, but you have to stay on top of them. So always, always, always double-check that work assigned …
- [A Gravatar Adds Gravitas to Your Blog Comments](https://andesandassociates.com/a-gravatar-adds-gravitas-to-your-blog-comments/) - So how do you get one of those pictures next to your posts? For most of today’s blogs, all you have to do is go get a Gravatar. Grab your headshot and go …
- [Blog Commenting Gets Your Website Valuable Link Juice](https://andesandassociates.com/blog-commenting-gets-your-website-valuable-link-juice/) - Blog Commenting is a super easy way to get link juice and boost your website’s ranking. Just take a few moments to comment on …
- [Copy Doesn’t Need to Match Video Script](https://andesandassociates.com/copy-doesnt-need-to-match-video-script/) - When writing the copy to go with your video script, don’t worry about writing it word for word. Feel free to expand on it and even “wax poetical” by using …
- [Keep Your Lines Together](https://andesandassociates.com/keep-your-lines-together/) - In web editors, when you need to keep lines together, hit Shift+Return."/>
- [Sorry Social Media Experts Websites Not Fading Away Anytime Soon](https://andesandassociates.com/sorry-social-media-experts-websites-not-fading-away-anytime-soon/) - Some social media experts say focus all your attention there. But social media is a long way off from eclipsing the need for a good website. Here’s why …
- [Is Your Website from the 90s?  Maybe It’s Time for a Website Makeover.](https://andesandassociates.com/is-your-website-from-the-90s-maybe-its-time-for-a-website-makeover/) - ashion styles change. So do website styles. If it’s been a while since you built your website, like, gasp from the 90’s, it’s time for a website makeover …
- [Never Say No When ...](https://andesandassociates.com/never-say-no-when/) - Always listen when someone gives you a web marketing idea. Write it down. Let it ferment in your mind. The good ideas that you can use will rise …
- [How to Make an Anchor Text Link and Why You Should Care](https://andesandassociates.com/how-to-make-an-anchor-text-link-and-why-you-should-care/) - When you know you’re going to get a link to your website from an online source, try to get an anchor text link. Here’s how to do it …
- [Using Keywords is Like Using Fishing Bait](https://andesandassociates.com/using-keywords-is-like-using-fishing-bait/) - Think of keywords or key phrases like fishing bait. Different bait brings in different fish; different keywords bring in different prospects. Here's why ...
- [Messy Web Page Code? Not to Worry.](https://andesandassociates.com/messy-web-page-code-not-to-worry/) - Ever had a web developer say something tactful like, “Your code is jacked up.” Yet, to you, your site look just fine. Will messy code hurt your ...
- [Beauty is Only Skin Deep with People and with  Web Sites](https://andesandassociates.com/beauty-is-only-skin-deep-with-people-and-with-web-sites/) - Several years ago, I contracted to develop a web site for a home improvement company. Shortly after beginning the project, the owner killed it …
- [Did You Develop a Website As Good as Everyone Else’s?](https://andesandassociates.com/did-you-develop-a-website-as-good-as-everyone-elses/) - Developing a website as good as your competitors isn’t good enough. You should want to develop a website better than your competitors. That takes …
- [Submit Your Copy to a Glaze Patrol](https://andesandassociates.com/submit-your-copy-to-a-glaze-patrol/) - I was about to turn the project in; but I noticed that every time I read the technical sections, my eyes glazed over. I had been afraid to rewrite the copy because …
- [Avoid Playing Trick and Trap with Your Web Site Visitors](https://andesandassociates.com/avoid-playing-trick-and-trap-with-your-web-site-visitors/) - In the mail, I received a Facebook offer. I would get free advertising if I just used their code. I went to the web site address they gave me. There was no ...
- [Customer Service Questionnaire Yields Great  Website Testimonials](https://andesandassociates.com/customer-service-questionnaire-yields-great-website-testimonials/) - A new client floored me. When I told him I needed testimonials for the rewrite of his website, he opened a drawer and plopped a ...
- [Why You Should Use LinkedIn in Your Business](https://andesandassociates.com/why-you-should-use-linkedin-in-your-business/) - LinkedIn has proven its value. It's a must for all people in business. But just signing up isn't enough ...
- [3 Cool Ways to Use LinkedIn Groups](https://andesandassociates.com/3-cool-ways-to-use-linkedin-groups/) - Because of LinkedIn Groups ... Mohammed in Egypt saved me! I'm in California and in less than 24-hours, a fellow from the other side of the world ...
- [Idol Has Fun and Mixes It Up. So Can You!](https://andesandassociates.com/idol-has-fun-and-mixes-it-up-so-can-you/) - American Idol succeeds because the producers are not afraid to mix it up and have spontaneous fun with the show. You can do the same and make more ...
- [Less Showy Idol Stars Often Win By Being Themselves. So Can You!](https://andesandassociates.com/less-showy-idol-stars-often-win-by-being-themselves-so-can-you/) - American Idol contestants shine when they develop their own unique styles. Your store’s sales differentiator should also reflect your unique …
- [It's Not Just About the Singing ... or What You're Selling](https://andesandassociates.com/its-not-just-about-the-singing/) - The producers know that American Idol is not just about the singing. You need to remember that with your website. It's not just about whatever you're ...
- [Well-Developed and Rich Customer Testimonials](https://andesandassociates.com/well-developed-and-rich-customer-testimonials/) - Product reviews do not take the place of a well-developed rich customer testimonial. You can develop rich customer testimonials by …
- [Customer Service Makes Your Store an American Idol? Prove It!](https://andesandassociates.com/customer-service-makes-your-store-an-american-idol-prove-it/) - Almost everyone says “customer service” is what makes their business unique. If you do have excellent customer service, you need to demonstrate it by …
- [Make Your Website An "American Idol"](https://andesandassociates.com/make-your-website-an-american-idol/) - If you find that special something — and it will involve finding the perfect lyrics (words) — your website will stand out from the pack and ...
- [Personalized Google Search Results. Not a Bad Thing.](https://andesandassociates.com/personalized-google-search-results-not-a-bad-thing/) - With personalized search results, it may seem you are ranking well for a keyword, yet the same search by another customer may not show your listing. Why?
- [A Social Media Referral is Word-of-Mouth Marketing  Writ Large](https://andesandassociates.com/a-social-media-referral-is-word-of-mouth-marketing-writ-large/) - When a customer tells a friend in person about your store, that one person is a potential customer. When she tells her friends on Facebook, hundreds ...
- [Why Every Web Page is a Potential “Home” Page](https://andesandassociates.com/why-every-web-page-is-a-potential-home-page/) - When you mail a catalog, you know your customer will see the front cover. But with a website, your customer can enter on any web page. So you need to ensure …
- [Always be Marketing … Internet Marketing](https://andesandassociates.com/always-be-marketing-internet-marketing/) - They are diligent and consistent with their marketing efforts. They don’t stop their ad budgets because of an economic downturn. They're savvy about ...
- [Franchises Copying Copy Content. Not Cool!](https://andesandassociates.com/franchises-copying-copy-content-not-cool/) - The referral had copied the content of the home page I wrote for my client! Oh, sure, he had changed some specifics, but otherwise the copy was ...
- [Smashing the Box](https://andesandassociates.com/smashing-the-box/) - When writing web copy, try to avoid words and phrases that have been overused. Your best salesman does this naturally, all the time. Listen to him to …
- [Every Little Thing Counts on Your Web Site](https://andesandassociates.com/every-little-thing-counts-on-your-web-site/) - Recently, I told one retail website owner, “You don’t have a complete address on your website … He replied, “Every little thing counts …
- [Is Your Web Sales Message Inaudible?](https://andesandassociates.com/is-your-web-sales-message-inaudible/) - Your web copywriter might be terrific. But it will all be lost if you make her words “inaudible” with poor placement. Here’s why …
- [Top SEO Companies Not Likely to Deliver Good Content](https://andesandassociates.com/top-seo-companies-not-likely-to-deliver-good-content/) - An SEO web copywriter friend was approached by a top SEO company. They wanted her to assist their clients by writing web pages. She was excited until …
- [Dodge Being a Google Falling Star. Pay Attention.](https://andesandassociates.com/dodge-being-a-google-falling-star-pay-attention/) - Today, I still recommend you always improve your web site, but now you should think more broadly and do even more: Improve your Internet presence …
- [Lock the Door of Your Website](https://andesandassociates.com/lock-the-door-of-your-website/) - I have known people who have awakened in the morning to find nasty things on their websites, because their web specialist got mad at them for ...
- [Glitches and Fixes: E-Commerce Storefront Website Platforms](https://andesandassociates.com/glitches-and-fixes-e-commerce-storefront-website-platforms/) - Many furniture, flooring, and other retailers choose an e-commerce storefront platform for their websites. These web storefront systems offer numerous ...
- [Put on Your Best Web Face](https://andesandassociates.com/put-on-your-best-web-face/) - There are so many competitors online that it’s difficult to differentiate yourself. One of the ways you can stand out is to personalize your website and …
- [SEO. A Moving Target?](https://andesandassociates.com/seo-a-moving-target/) - Do search engine optimization techniques properly and you won’t have to worry about search engine algorithm changes. Follow these 3 Simple SEO steps …
- [Can You Write Like A Fifth Grader?](https://andesandassociates.com/can-you-write-like-a-fifth-grader/) - "When you write copy for your website, strive for 5th to 6th grade, but a little higher is okay. Here’s how to check your reading level …
- [Get on Board the Social Network: Facebook](https://andesandassociates.com/get-on-board-the-social-network-facebook/) - Facebook is essential for all businesses now. But setting up your Facebook Page account can be confusing. Tread carefully ...
- [The Joy of Phone Support. Really!](https://andesandassociates.com/the-joy-of-phone-support-really/) - Today, if I’m helping a client choose, say, a website or email marketing system, my main question is, “Do they have phone support?” That’s because …
- [A Picture is Worth 1000 Words. Okay, but Which 1000?](https://andesandassociates.com/a-picture-is-worth-1000-words-okay-but-which-1000/) - On your web site, you don’t know which 1000 words your customers will think of when they see images of your products. Help them along with …
- [Rethink Saying “Welcome” on Your Home Page](https://andesandassociates.com/rethink-saying-welcome-on-your-home-page/) - How many times do you go to a web site and see “Welcome” on the home page? Usually, it indicates that whoever wrote the page couldn’t ...
- [Web Best Practice: Embed Video Instead of Linking](https://andesandassociates.com/web-best-practice-embed-video-instead-of-linking/) - If you link to a You Tube video, you’ll send visitors off your site and they may not return. It’s a web best practice to embed video. Here’s how …
- [3 Proofreading Secrets for Mostly Error Free Pages](https://andesandassociates.com/3-proofreading-secrets-for-mostly-error-free-pages/) - Before publishing a print or website page, follow these three proofreading secrets …
- [Make a Boomer's Day. Choose Larger Font Sizes.](https://andesandassociates.com/make-a-boomers-day-choose-larger-font-sizes/) - Be different from other websites and use larger font sizes. With a readable font size, your readers will stick with your web pages longer ...
- [Color Your Web Pages, E-Newsletters, and Banner Ads Like a Pro](https://andesandassociates.com/color-your-web-pages-e-newsletters-and-banner-ads-like-a-pro/) - It’s easy to perfectly and professionally match colors for your web site and e-newsletters with these free tools. in the Mac ...
- [Dangers of Nickel and Diming Web Development](https://andesandassociates.com/dangers-of-nickel-and-diming-web-development/) - There are web development costs to build a profit-producing website. Businesses can’t nickel and dime web development because of cheap site builders …
- [When Inconsistency Works for SEO](https://andesandassociates.com/when-inconsistency-works-for-seo/) - For search engine optimization (SEO), it makes sense to be inconsistent when it comes to hyphenation. Here's why ...
- [Go to War with the Army You Have](https://andesandassociates.com/go-to-war-with-the-army-you-have/) - Your website and Internet Marketing campaigns don't have to be perfect. They just need to be a little better than ...
- [Close Encounters with a Spoofing Email](https://andesandassociates.com/close-encounters-with-a-spoofing-email/) - Email spoofing is when a spam email goes out to people in your address book and it looks like it came from you. Usually, it’s no big deal because …
- [Does your Text Look Clickable, When it's Not?](https://andesandassociates.com/does-your-text-look-clickable-when-its-not/) - When you receive a direct mail piece, if a sentence is in color, you don't touch it to see if you can click it. But a web sales page is different ...
- [Don’t Skimp on Internet Copywriting](https://andesandassociates.com/dont-skimp-on-internet-copywriting/) - A good Internet copywriter is worth her weight in gold. She should know SEO and web content development. Internet copywriting helps rankings and .…
- ["Easy" Website Content Management Systems ...](https://andesandassociates.com/easy-website-content-management-systems/) - Maintaining a site with a content management system is easier than learning how to write HTML code. But every system gets squirrely ...
- [Alt Tags for the Blind and SEO Revisited](https://andesandassociates.com/alt-tags-for-the-blind-and-seo-revisited/) - While listening to a screen reader read a page, I realized that an alt tag should “announce” it is describing an image. Otherwise, the tag sounds random …
- [Bye-Bye Bad Broken Links](https://andesandassociates.com/bye-bye-bad-broken-links/) - Periodically, check the links on your website. Make sure you don't annoy your visitors by having misdirected or broken links. If your site is large ...
- [More on Web Page Headlines for Landing Pages](https://andesandassociates.com/more-on-web-page-headlines-for-landing-pages/) - Hope makes people feel strong and confident. Stir up hope in your customer with your web page headlines to win her heart and help her to take action.
- [Web Page Headlines for Sales Landing Pages](https://andesandassociates.com/web-page-headlines-for-sales-landing-pages/) - Tap into your customer’s pain with your web page headlines to help her recognize an urgent need for your product or service. Here's how ...
- [Sales Strategy Tip: First get your prospects to say “No.” Then go for the “Yes!”](https://andesandassociates.com/sales-strategy-tip-first-get-your-prospects-to-say-no-then-go-for-the-yes/) - A veteran salesman once gave me this sales strategy tip: Let your prospect get his no out first. A prospect’s first instinct is to …
- [Revisit, Review, and Refresh. Regularly!](https://andesandassociates.com/revisit-review-and-refresh-regularly/) - Key pages of a professional website should be refreshed regularly. Be sure to set aside time to revisit, review, and refresh.
- [Get Great Backlinks and "Link Juice" from Suppliers.](https://andesandassociates.com/get-great-backlinks-and-link-juice-from-suppliers/) - When a search engine sees a backlink from a relevant site, like your supplier, then you get link juice that boosts your rankings in search results ...
- [Internet Online Marketing - Nobody Knows It All](https://andesandassociates.com/internet-online-marketing-nobody-knows-it-all/) - I don’t know EVERYTHING about online marketing for the Internet, and I’ve come to the conclusion that nobody does. This makes it very difficult for ...
- [The Relationship Begins ... with Your Website Content](https://andesandassociates.com/the-relationship-begins-with-your-website-content/) - Focus on developing a relationship with your prospects through your website content. Custom content will make your customers ready-to-buy because ...
- [Why Professionals Should Link In to LinkedIn](https://andesandassociates.com/why-professionals-should-link-in-to-linkedin/) - No matter how great your website looks, if you're not updating it with fresh new content, you'll lose to those who do. Here's why. Search engines demote ...
- [For Best Web Usability: Be A Conformist](https://andesandassociates.com/for-best-web-usability-be-a-conformist/) - No matter how great your website looks, if you're not updating it with fresh new content, you'll lose to those who do. Here's why. Search engines demote ...
- [Another SEO War Story. In Search of High Rankings.](https://andesandassociates.com/another-seo-war-story-in-search-of-high-rankings/) - When a rep tries to sell SEO services to get you high rankings, don't be fooled when the rep demonstrates a single high search engine ranking by having you ...
- [Online Reading Speed is 25% Slower than Print](https://andesandassociates.com/online-reading-speed-is-25-slower-than-print/) - The online reading speed of web pages is 25% slower than print pages, so it's even more important to make sure your pages are easy on the eyes ...
- [Make Email Name and Address Personal ... Fun!](https://andesandassociates.com/make-email-name-and-address-personal-fun/) - Ban info from your company's email name address. Make it personal by using a real person's name or make it fun by using an iconic fictitious name.
- [Don't Wait! Dive in to Social Media.](https://andesandassociates.com/dont-wait-dive-in-to-social-media/) - You don't have to have a perfect plan to do social media marketing. Except for abusive practices, there aren't any rules. No one will punish you ...
- [Keywords Meta Tag is Irrelevant](https://andesandassociates.com/keywords-meta-tag-is-irrelevant/) - As far as Google is concerned, filling in your keywords meta tag for your web page is irrelevant. You might even wish to leave it blank, here's why ...
- [Best SEO Includes Website Page Makeover](https://andesandassociates.com/best-seo-includes-website-page-makeover/) - The best SEO combines both search engine optimization and visitor conversion. An SEO specialist develops key website pages for high rankings by ...
- [SEO Services Trick: Get Clients High Rankings with Poor Keywords](https://andesandassociates.com/seo-services-trick-get-clients-high-rankings-with-poor-keywords/) - For about $400, an SEO services firm promised to get clients near the top search engine results. And they did get their clients high rankings. But wait ...
- [Good Websites Take Time, Talent, and Treasure](https://andesandassociates.com/good-websites-take-time-talent-and-treasure/) - Good and effective websites that deliver leads, online sales, in-store traffic and more don’t come easily. It takes lots of …
- [Custom Content for Storefront Websites](https://andesandassociates.com/custom-content-for-storefront-websites/) - You need to write custom content for your storefront website. Copy shouldn't sound like every other retail store. To write great unique content think ...
- [Web Site Usability Testing on the Fly. (Pun intended.)](https://andesandassociates.com/web-site-usability-testing-on-the-fly-pun-intended/) - According to Ben Jesson, a great place to find willing lab rats for web site testing and usability is at coffee shops — especially airports. Just ask them …
- [Most Valuable (and Overlooked) Source for Website Content](https://andesandassociates.com/most-valuable-and-overlooked-source-for-website-content/) - No matter how great your website looks, if you're not updating it with fresh new content, you'll lose to those who do. Here's why. Search engines demote ...
- [Home Page Button: Don't Leave Home Without It.](https://andesandassociates.com/home-page-button-dont-leave-home-without-it/) - No matter how great your website looks, if you're not updating it with fresh new content, you'll lose to those who do. Here's why. Search engines demote ...
- [Improve your Website with White Space](https://andesandassociates.com/improve-your-website-with-white-space/) - Improve your website by leaving plenty of white space on your web pages for a clean and attractive look. It also makes the text easier to read. Here's why ...
- [Uniqueness, USP, and Your Web Site](https://andesandassociates.com/uniqueness-usp-and-your-web-site/) - One way to discover your business’s uniqueness — and maybe even your USP — is simply to listen to what people compliment you on. Then be sure to …
- [Just How Many Words Should Go on a Web Page?](https://andesandassociates.com/just-how-many-words-should-go-on-a-web-page/) - On each web page, try to use a minimum of 250 words for search engine purposes, then feel free to use as many words as necessary to get your visitor to …
- [Meta Description Tag is More Important than Ever](https://andesandassociates.com/meta-description-tag-is-more-important-than-ever/) - Meta description tags are being used more than ever by Google. In fact, Matt Cutts advised writing different and useful tags for every page so that …
- [Age of Web Site is Important](https://andesandassociates.com/age-of-web-site-is-important/) - The age of a web site is taken into account by search engines when determining page ranking. In turn, page rank affects how well you do in search results ...
- [How to Make a Home Page Better](https://andesandassociates.com/how-to-make-a-home-page-better/) - You can make your home page better by keeping it clean and uncluttered, so that visitors can be dispatched quickly to find their areas of interest.
- [Sales Pages Should Make Prospects Ache to Buy](https://andesandassociates.com/sales-pages-should-make-prospects-ache-to-buy/) - All web pages are not created equal. They are all important, but some are key to your business success. Sales pages are critical because ...
- [Pay Per Click Ads like Direct Mail, but Cheaper Part II](https://andesandassociates.com/pay-per-click-ads-like-direct-mail-but-cheaper-part-ii/) - Pay-per-click ads are most effective when visitors click through to a dedicated sales landing page. You don't want visitors surfing your website, so you ...
- [Pay Per Click Ads like Direct Mail ... but Cheaper](https://andesandassociates.com/pay-per-click-ads-like-direct-mail-but-cheaper/) - Wouldn’t it be great if the post office said, “We’ll deliver 10,000 pieces, but you’ll only pay for the pieces that get opened.” Pay per click ads do just …
- [Contact Form: Make it Short and Sweet](https://andesandassociates.com/contact-form-make-it-short-and-sweet/) - Many things affect whether visitors use contact forms. But making sure you have a short and sweet contact form is a great place to start as visitors hate ...
- [Web Tech Developers are Clueless about Online SEO Marketing](https://andesandassociates.com/web-tech-developers-are-clueless-about-online-seo-marketing/) - Web technical developers often insist they know all about online SEO marketing. In reality, most of them are clueless. That’s why most websites rank low in …
- [Video Testimonials from Your Customers](https://andesandassociates.com/video-testimonials-from-your-customers/) - When you have a very satisfied customer, ask him or her if you can do a brief video testimonial. If you are talking to him in person, be prepared to whip ...
- [Add This Button Makes Linking to Your Site Easy](https://andesandassociates.com/add-this-button-makes-linking-to-your-site-easy/) - Build links easily by using the Add This Share Tool. Here's how ...
- [A Page A Week Widens Your Fishing Net](https://andesandassociates.com/a-page-a-week-widens-your-fishing-net/) - No matter how great your website looks, if you’re not updating it with fresh new content, you’ll lose to those who do. Here’s why. Search engines demote …
- [The Lure of Free Web Sites.](https://andesandassociates.com/the-lure-of-free-web-sites/) - Free websites are better than nothing and okay for the short term, but don't think they will give you a truly effective Internet presence. Here's why ...
- [Flash vs. HTML](https://andesandassociates.com/flash-vs-html/) - Search engines are getting better at reading flash websites, but the technology isn't perfected. Also many mobile devices / cell phones can't load flash ...
- [People Buy from People ... They Like!](https://andesandassociates.com/people-buy-from-people-they-like/) - Create a personal voice for your website. People buy from people … they like! So it’s critical to choose the right Internet voice. Here’s how …
- [Google Insights Tool Makes It Super Easy to Compare Keywords](https://andesandassociates.com/google-insights-tool-makes-it-super-easy-to-compare-keywords/) - While developing a web page, I was weighing the difference between two phrases, so I went to the Google Insights for search tool and typed in ...
- [Veni, Vidi … I left! a.k.a. Website Bounce Rate](https://andesandassociates.com/veni-vidi-i-left-a-k-a-website-bounce-rate/) - When visitors land on one page and don’t go on to any other, that’s called your “bounce rate.” SEO copywriting will help you to lower your bounce rate by …
- [Boost Your Search Results Fast and Cheap. Part II](https://andesandassociates.com/boost-your-search-results-fast-and-cheap-part-ii/) - The beauty of writing your tags, and writing them well, is that you can pretty much control what shows up about your company on a search engine page ..."
- [Boost Your Search Results Fast and Cheap. Part I](https://andesandassociates.com/boost-your-search-results-fast-and-cheap-part-i/) - A fast way to boost organic search results is to have a skilled copywriter place various terms on key web pages and write their meta tags. But don't ...
- [The Geo Advantage of Adding Lots of Pages to Your Website](https://andesandassociates.com/23-the-geo-advantage-of-adding-lots-of-pages-to-your-website/) - Each time you add a page to your website, along with a specific geo location, you are casting your net wider to capture customers. And it's very ...
- [Turn on a Dime with Internet Marketing](https://andesandassociates.com/turn-on-a-dime-with-internet-marketing/) - What’s really cool about Internet Marketing is that you can be incredibly flexible with your marketing efforts and turn on a dime. You don’t have to worry ...
- [Helping the Blind is Good for Business](https://andesandassociates.com/helping-the-blind-is-good-for-business/) - Katherine Andes, web copywriter, says, Write text for images and the alt tags to help the blind and increase search results.
- [Are You Capturing Your Website Visitor's Email Address?](https://andesandassociates.com/are-you-capturing-your-website-visitors-email-address/) - Katherine Andes, website copywriter, says, “Many retailers fail to even try and capture their web visitors’ email addresses. Overcome resistance to forms by …
- [Websites Need to Provide Thorough Answers to Customers.](https://andesandassociates.com/websites-need-to-provide-thorough-answers-to-customers/) - Retailers’ websites must anticipate the needs of their prospective customers and be sure to include thorough and up-to-date information on their websites …
- [Local Retail Stores Can Boost Their Search Results](https://andesandassociates.com/local-retail-stores-can-boost-their-search-results/) - Google search engines are sensitive to geographic locations. Local retail stores and businesses can boost their search results. Here’s how …
- [Who Owns Your Domain Name?](https://andesandassociates.com/who-owns-your-domain-name/) - I’ve worked with several small businesses, who have lost their domain names because their name was registered by their web developer in his own name! Prevent …
- [When a Picture is NOT Worth 1000 Words.](https://andesandassociates.com/when-a-picture-is-not-worth-1000-words/) - A picture isn’t worth a thousand words if no one can find your web page. For customers to find your site, you need to have words, too. Google suggests …
- [Boost Conversion Rates of Web Pages with Action Items](https://andesandassociates.com/boost-conversion-rates-of-web-pages-with-action-items/) - Conversion rates of web pages are improved when you help your prospect “convert” by putting one to three action items at the bottom of each web page …
- [Join Just One Online Forum Today.](https://andesandassociates.com/join-just-one-online-forum-today/) - Online forums help build your Internet brand, provide “link juice," and are a source of collaborations, knowledge, and customers. Join just ...
- [Don't Send PPC Click-Throughs to Your Home Page.](https://andesandassociates.com/dont-send-ppc/) - PPC money and time is wasted by simply sending all click-throughs to your Home Page.That’s okay if you only sell one product. But if you ...
- [Don't Forget to Put All Your Sales on Your Website.](https://andesandassociates.com/5-put-all-your-sales-on-your-website/) - You should put each and every one of your sale events on your website and make them easy to spot. This may seem like a no-brainer, but it isn’t unusual for retailers to build a website and then just let it sit there unused. I have often become interested in a product from a broadcast
- [Guard and Monitor Your Online Reputation.](https://andesandassociates.com/8-guard-and-monitor-your-online-reputation/) - To monitor your online reputation daily, watch what is posted on the Web about you and your company. Sign up for Google Alerts. When your name appears ...
- [Stop Hemorrhaging Leads and Sales](https://andesandassociates.com/stop-hemorrhaging-leads-and-sales/) - Many websites are poorly written and developed because a professional web copywriter is never hired. As a result they hemorrhage leads and ...
- [Tracking Your Website’s Traffic with Google Analytics](https://andesandassociates.com/tracking-your-websites-traffic-with-google-analytics/) - Many website owners still don’t have use Google Analytics to get free data about their website’s performance. By tracking your traffic you can find out …
- [Internet Promotional Giveaways Should Be Substantive](https://andesandassociates.com/11-internet-promotional-giveaway/) - Always make sure your Internet giveaways are substantive and give real life insights you’ve gleaned from your business experience.
- [Beware of Search Engine Optimization Charlatans!](https://andesandassociates.com/beware-of-search-engine-optimization-charlatans/) - SEO is difficult for businesses. They need search engine optimization services desperately, and the landscape is full of charlatans ready to take advantage of …
- [Getting Your Inventory Online and Findable.](https://andesandassociates.com/getting-your-inventory-online-and-findable/) - The beauty of writing your meta tags - and writing them well - is that you can pretty much control what shows up about your company on a search engine page ...
- [Action Items on Web Page](https://andesandassociates.com/action-items-on-web-page/) - Always put thoughtful links in your copy right at the moment your visitor might think about taking an action and make sure …
- [Website Optimization vs. Conversion](https://andesandassociates.com/website-optimization-vs-conversion/) - There are two terms you need to know when discussing your website content with any online copywriter: optimization and conversion. Both are key for a ...
- [Yes, Virginia, You Do Need SEO](https://andesandassociates.com/yes-virginia-you-do-need-seo/) - If you have a website, you need search engine optimization (SEO). But what does that mean?
- [Don't Let Your Computer Whiz Kid Get You Banned From Google](https://andesandassociates.com/dont-let-get-banned/) - Beware of firms wanting chunks of cash every month, especially if you can’t understand how they are going to help you. Also, be wary of those who promise ...
- [Email Solicitations: Why They Are Opened?](https://andesandassociates.com/9-email-solicitations-why-they-are-opened/) - People are predisposed to open even business email solicitations for several reasons. You can build on that readiness to open your email solicitation by …
- [Improve Your Website Weekly](https://andesandassociates.com/improve-website-weekly/) - Each and every week, at your staff meeting, brainstorm just one thing you can do that week to improve your website ...

## Pages

- [Home](https://andesandassociates.com/) - Since 2007, I've helped local businesses put their best foot forward online. Plus they show up well in Google. Find out why “friendly” content is ...🫠
- [Catholic Work](https://andesandassociates.com/meet-katherine/catholic-work/) - Katherine Andes is a Catholic copywriter and writer with numerous contributions to the print and online Catholic media. For example ...
- [Portfolio](https://andesandassociates.com/credentials/portfolio/) - Below are samples of my work: Web Content Development, Custom Content, Search Engine Optimization work, Sales Landing Pages, SEO, and more. If you don't see ...
- [Accessibility Statement](https://andesandassociates.com/accessibility-statement/) - ANDES & ASSOCIATES is committed to ensuring digital accessibility for people with disabilities. We strive to ensure that everyone can access our digital content and navigate our site with ease, while still maintaining functionality and design integrity for the intended audience.Accessibility StandardsWe aim to meet or exceed the requirements of the Web Content Accessibility Guidelines
- [Testimonials For Kathy Andes](https://andesandassociates.com/testimonials/) - Below are testimonials from very happy clients for my content development and SEO services. Many are from outside the Fresno area ...
- [Contact](https://andesandassociates.com/contact/) - Tell me about your web content problem or any other question website related ...
- [Web Copywriting](https://andesandassociates.com/services/web-copywriting/) - When planning the content for your website there are two main areas you need to cover: Your web pages should attract prospective customers and ... ..
- [Project Management](https://andesandassociates.com/services/project-management/) - My website project management services will help you get an effective website and reduce the stress and hassle of having to figure out ...
- [White Papers](https://andesandassociates.com/services/white-papers/) - White papers are not something I normally do. When a client asked if I could write one, I said, “You bet.” It came out really well. If you’d like to see …
- [Services](https://andesandassociates.com/services/) - With my web specialist services, you get me. I do not farm out to subs. Services include web copywriting, SEO, keyword research, website reviews ...
- [Media](https://andesandassociates.com/media/) - Katherine Andes, SEO copywriter and web specialist, has been featured in numerous press and media articles ...
- [Newsletter sign up](https://andesandassociates.com/newsletter-sign-up/) - Let's keep in touch! Sign up for my Easy Web Tips newsletter and I’ll send you two of my hottest web checklists for free!
- [For Smoother Text De-That Your Web Copy](https://andesandassociates.com/for-smoother-text-de-that-your-web-copy/) - One of the items on my checklist is to “de-that” the copy. That involves doing a search for “that” and seeing if each "that: is necessary. Here's what ...
- [Start With A Website Review](https://andesandassociates.com/services/website-reviews/) - Don't be overwhelmed! A Web Site Review, a.k.a. site audit, can help you know where you can make quick fixes and where you need to work a little harder ...
- [Hire Me First. Here's Why ...](https://andesandassociates.com/hire-me-first-heres-why/) - If you had a story you wanted to tell, would you start with the bookmaker, the paper supplier, or the ink maker? No. You would start by finding a writer who ...
- [Credentials](https://andesandassociates.com/credentials/) - If my dear mother were still alive, I'm sure she'd tell you how terrific I am. But since she isn't my portfolio and testimonials will have to do. After ...
- [Web Design](https://andesandassociates.com/web-design/) - No more headaches trying to come up with great content. Get both great web design and effective content for better sales. Experienced SEO services are ...
- [Privacy Policy](https://andesandassociates.com/privacy-policy/) - ANDES AND ASSOCIATES recognizes that respecting user privacy over the Internet is of utmost importance. This privacy statement is designed to provide information about the privacy and data collection practices for the site: https://andesandassociates.com/ . The Site is operated as ANDES AND ASSOCIATES. If you have questions or concerns regarding this statement, please feel free
- [Meet Katherine](https://andesandassociates.com/meet-katherine/) - I have more than 30 years professional writing and editorial experience. I am a web content developer who also does search engine optimization (SEO). Plus I write in the friendly, conversational style today's online audience's demand. When you hire me, you get ME — and my complete personal attention. I do not ...
- [Search Engine Optimization (SEO)](https://andesandassociates.com/services/search-engine-optimization-seo/) - Search Engine Optimization (SEO) is not rocket science. Nor is it voodoo. My SEO services are strategic and different from other SEO providers because ...
- [Sitemap](https://andesandassociates.com/sitemap/) - Andes & Associates Sitemap
- [SEO Coaching](https://andesandassociates.com/services/seo-coaching/) - When I wanted to learn about SEO, I wanted to learn fast. So I hired a coach. It worked. It was the most efficient way to learn. Afterwards, I was able to continue ...
- [Content Training](https://andesandassociates.com/services/content-training/) - Would you like easy-to-understand web content training for your team? You know, not the techy incomprehensible stuff that comes from your IT guy? I can help.

## Categories

- [Uncategorized](https://andesandassociates.com/category/uncategorized/)
- [SEO](https://andesandassociates.com/category/seo/)
- [Copywriting](https://andesandassociates.com/category/copywriting/)
- [Web Content](https://andesandassociates.com/category/web-content/)
- [E-Newsletters](https://andesandassociates.com/category/e-newsletters/)
- [Social Media](https://andesandassociates.com/category/social-media/)
- [Directories](https://andesandassociates.com/category/directories/)
- [Reviews](https://andesandassociates.com/category/reviews/)
- [Web Design](https://andesandassociates.com/category/web-design/)
- [Kathy, Kids, and God](https://andesandassociates.com/category/kathy-kids-god/)
- [Business Columns](https://andesandassociates.com/category/business-columns/)
- [Pay Per Click](https://andesandassociates.com/category/pay-per-click/)
- [AI](https://andesandassociates.com/category/ai/)
- [Marketing](https://andesandassociates.com/category/marketing/)
- [Accessibility](https://andesandassociates.com/category/accessibility/)

## Tags

- [email](https://andesandassociates.com/tag/email/)
- [marketing](https://andesandassociates.com/tag/marketing/)
- [effective](https://andesandassociates.com/tag/effective/)
- [web design](https://andesandassociates.com/tag/web-design/)
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