Web Tech Developers are Clueless about Online SEO Marketing

Not too long ago, one of my prospects asked me to have a conference call with him and his “web” people.  

I was pleased to be included in their consultations. When prospects leave me out of such discussions, their web advisors often dismiss my services while claiming, “We’ve got it covered.” Either I lose the assignment or it’s delayed significantly. 

So I was grateful my prospect wanted to conference call all of us together. When the call was made, predictably, the web folks started in on me. But I know my stuff so I held my own just fine. 

Here is an example of just one of our exchanges during that call: 

Me: When I do a Google search for the company’s primary keyword “X,” the company isn’t showing up in the first 100 results or ten pages. 

Web Person: Maybe they don’t show for that phrase, but search for “Y.” 

I searched for Y and my client did come up within the first five results. 

Me: Are you at your computer? 

Web Person: Yes. 

Me: Go to Google and enter “keyword tool.” When the results page comes up, click on Google’s AdWords Keyword Tool. 

Web Person: Got it. 

Me: Okay, now in the box type in my keyword X and your keyword Y. Then type the secret code and hit Submit. 

We wait a few moments for results. 

Me: Do you have the report? 

Web Person: Yes. 

Me: This report shows that my keyword gets an average of 40,000 searches a month and got 90,000 last month. It also shows that your keyword gets 24 average searches a month and virtually none last month. 

The web person was flabbergasted. They had been optimizing for a phrase that hardly got searched. And so it went for about an hour. 

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