A few years ago, things were booming in the     flooring business. Homes were being built and dealers like you were busy putting in new floors in new homes. And there were plenty of folks happy to improve their current homes with new floor covering, too.

Then the bottom fell out.

Not only has new construction come to a screeching halt, but families — either squeezed by job loss or worried about losing their jobs —have put their home improvement projects on hold. Indefinitely.

Already there are floor-covering retailers who are going out of business or will go out of business.

Will you be one?

I hope not. If you take some time now and plan wisely, you can make it.

You can be one of the guys who survives.

And I know a way to help you do just that!

Now let’s take a look a the most important thing needed to survive: Customers!

Before you can say, "Yeah, right," consider that despite the economic downturn, there are still customers. People are still building houses, and homeowners are still making improvements. 

There are just less of them than before.

In the past, you could afford to “leak” a few customers to the competition, but that isn’t true anymore. 

More importantly, you can’t afford to leak your customers.

By “your customers,” I mean those people who would have bought from you if they just knew about you and yourunique store, your great products, your installation capacities, your guarantees, and your customer service.

If you had just had a shot at them, they would have been your customers.

I can help you reach those customers before your competitor does. Here’s how.

Everyone knows that the Internet is here and now. It's also the future. The Internet isn’t going away. 

Young people turn to the Internet first when they want to find something. And more and more older people are following their lead, too.

In fact, people over 50 are now the largest group of new Facebook users.

The big box stores that sell floor covering know the power of the Web, so they have it covered with millions of dollars invested in Internet ads.

The irony is that the Internet can be an equalizer for local stores to help them compete with big box stores. 

But most local retailers are lagging far behind in maximizing the Internet and all that it entails: website, emails, e-newsletters, pay per click ads, banner ads, and more.

Let’s start with the most basic problem.

Most local floor-covering dealers have poorly developed websites. Their websites were hastily put together and then left to sit.

They often don’t show up well in search engine rankings and, if they do rank well in one city, they don’t rank well in another nearby town ... nearby towns hold lots of your customers.

Pages are not well-developed. They should pre-sell your prospect so that they are convinced your store must be the best around.

I’ve developed a system to help floor-covering dealers get found by prospects in the territories surrounding their towns. 

In fact, I may be the first (and only) web specialist to use this technique ... at least, I haven’t heard or read about anyone else doing the same thing and I read a lot.

Once your customers find your website using my technique, they should be pre-sold on your store.

I can help you do that, too, by writing pages that capture the essence of why you are the best store in the neighborhood. 

That's just what happened with my client Mike Robinson of Robinsons Interior Carpet One.

"A lady from Caruthers found our website on the Internet. She lives way out in the country and didn’t want to drive into town just to shop around. She bypassed some larger stores in bigger cities because of the quality of our website. After emailing us and speaking with us on the phone, she came into the store and ordered flooring for her whole house … which was quite large ..." Mike Robinson

Once your website is well-developed, your web work should continue. The more you develop your website, the better and stronger your rankings and results will be.

From a strong website, you can develop other Internet marketing tools like a strong Pay Per Click campaign (very affordable), emails, e-newsletters, etc.

I specialize in helping flooring and home improvement companies develop great websites and market on the Internet.

I would love to help your company make it through these tough times. 

If you call me and mention this ad, I will be happy to give you a free consultation. 

In addition, for a limited time, I will provide you with a free written website review.

This review will summarize the overall positives and negatives of your current website. 

Normally, this would cost $150 to $300 depending on the size of your site.

But you will get this website review FREE.

I can afford to make this offer because I'm confident that once we discuss plans to improve your website, you will want to move forward with my services.

But time is limited. I am making this offer for a short time, until my schedule is completely full ... and it's already filling up.*

It takes time to put a good website together, and it takes time to build a truly solid site — a site that will leave your competition in the dust. So the sooner you get started the sooner you will see more customers coming through your doors.

Call today!

Katherine Andes

559.589.0379

P.S. Remember, your competitors most likely have ineffective websites. You have a unique opportunity now to move way ahead of the pack.

*My schedule is too full to offer free written website reviews. I will still do one free consult about your current website or Internet marketing needs.