Boost
conversion rates of web pages with action items
One
way to boost the conversion rates of your web pages is to make it easy for your
visitors “to convert” by putting at least one action item at the end of each of
your web pages. Whether
you are selling a product or looking for lead generation, when someone has
taken the time to read to the end of your page, you don’t want to leave him
wondering what to do next. Your
prospect may be ready “to convert” by purchasing, so have a “buy now” button handy.
But maybe he needs more information, then have a link or a “learn more” button
right there for him to continue on his information-gathering quest. Or maybe he
needs to be assured that you are a reliable provider. Then have your guarantee
or a link to testimonials readily available. The
important thing is to always be anticipating the needs of your site visitors,
then go above and beyond to help them. Remember,
it is annoying for a visitor to come to the end of the page and then have to
scout around for the button to get to where he wishes to go next. You may think
your site’s navigation is simple and obvious, but that isn’t necessarily clear
to your visitor. Every
second of wasted time is a chance for him to click away.
